Caesars Entertainment bankruptcy shines light on law firm – Financial Times

Financial TimesCaesars Entertainment bankruptcy shines light on law firmFinancial TimesSo lawyers, accountants and bankers are only too relieved when companies evolve into loyal “house accounts” that no longer require constant marketing attention. But that coziness can raise concerns about whether longstanding client relationships can …

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Caesars Entertainment bankruptcy shines light on law firm – Financial Times

New Social Media Sites Small Business Owners Can’t Ignore – Business 2 Community

Business 2 CommunityNew Social Media Sites Small Business Owners Can't IgnoreBusiness 2 CommunityHighly-engaged, tech-savvy millennials are flocking to We Heart It, an image-based social network focused on inspiration, expression, and creativity. Users can collect their favorite images and share with friends. Users are young women 16-25 interested …

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New Social Media Sites Small Business Owners Can’t Ignore – Business 2 Community

WordPress 4.5 is About to Launch: Here Are the Highlights – Business 2 Community

Business 2 CommunityWordPress 4.5 is About to Launch: Here Are the HighlightsBusiness 2 CommunityAs is true of most development projects, WordPress releases “major” changes using a new whole number. (The next major update will be WordPress 5.0.) They designate planned, incremental changes with the first number following the decimal point, in this …

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WordPress 4.5 is About to Launch: Here Are the Highlights – Business 2 Community

The Fascinating Founders of Market Research – Business 2 Community

The Fascinating Founders of Market ResearchBusiness 2 CommunityIn a past article, I created the quote: “Those who do not learn from market research history are doomed to average data.” As far as I know, the quote hasn't made it to any social media memes or posters with cats. I still stand by it. I've advocated the …

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The Fascinating Founders of Market Research – Business 2 Community

Marketers must embark on a ‘customer journey’ across all channels, Salesforce survey says – The Drum

Marketers must embark on a 'customer journey' across all channels, Salesforce survey saysThe DrumSalesforce has released a report that has encompassed B2C, B2B and B2B2C marketers, and discovered that 88 per cent of top marketing teams believe the customer journey to be critical to the success of their overall marketing strategy. The 'customer …and more »

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Marketers must embark on a ‘customer journey’ across all channels, Salesforce survey says – The Drum

Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger – Marketing Land

Marketing LandCustomer service provider [24]7 ports its chat bot/live agent service to Facebook MessengerMarketing LandIt's now porting the same dual service as Messaging for Facebook Messenger, VP of Product Marketing Brooks Crichlow told me, so that the conversation could follow customers through channels they already own. [24]7 says that this is the first instance …and more »

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Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger – Marketing Land