10 Less “Heard-of” Reasons You Should Advertise on Facebook – Business 2 Community

Business 2 Community10 Less “Heard-of” Reasons You Should Advertise on FacebookBusiness 2 CommunityFacebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource. The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience. Read on …

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10 Less “Heard-of” Reasons You Should Advertise on Facebook – Business 2 Community

The Narrative Fallacy in Optimization (and How To Avoid It) – Business 2 Community

Business 2 CommunityThe Narrative Fallacy in Optimization (and How To Avoid It)Business 2 CommunityShow an A/B test case study to a group of 12 people and ask them why they thought the variation won. It's possible you could get 12 different answers. This is called storytelling, and it's common in the optimization space.

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The Narrative Fallacy in Optimization (and How To Avoid It) – Business 2 Community

Sales Training – Too Important to Be Owned Exclusively by Training – Business 2 Community

Business 2 CommunitySales Training – Too Important to Be Owned Exclusively by TrainingBusiness 2 CommunitySales reps need to know more and their knowledge must be at a higher level of proficiency today than ever before. To be among the emerging winners, sales reps must not only be able to sell a competitive advantage; they must be a competitive advantage.

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Sales Training – Too Important to Be Owned Exclusively by Training – Business 2 Community

How Retailers Are Marketing via Influencers – eMarketer

How Retailers Are Marketing via InfluencerseMarketerMost people don't shop in isolation. They are inspired, informed and assured by others throughout the path to purchase. A slew of marketing approaches have developed to identify, activate or enable key individuals who can sway the brand preferences, …

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How Retailers Are Marketing via Influencers – eMarketer

Measuring the Impact of Digital in France’s Sales and Marketing Efforts – eMarketer

Measuring the Impact of Digital in France's Sales and Marketing EffortseMarketerHow have digital technologies transformed marketing and business for firms in France? How do companies think about the impact of digital, and what tools are they using to make digital more effective? To find out, France's Electronic Business Group (EBG …

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Measuring the Impact of Digital in France’s Sales and Marketing Efforts – eMarketer

How to Plan for a Studio Production Software Upgrade – Business 2 Community

Business 2 CommunityHow to Plan for a Studio Production Software UpgradeBusiness 2 CommunitySoftware upgrades are inevitable in the production industry, and advertising is no exception. But with up to 60% of new software implementations or upgrades resulting in failure or delays, what can we do ensure a smooth transition? Why upgrades fail.

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How to Plan for a Studio Production Software Upgrade – Business 2 Community