Why Authenticity In Marketing Matters Now More Than Ever – Forbes

Why Authenticity In Marketing Matters Now More Than EverForbesFor brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer's radar. As a result, brands no longer have an option …

Jump to original: 

Why Authenticity In Marketing Matters Now More Than Ever – Forbes

AOL’s Marketing Chief Explains the Name ‘Oath’ and Why It Matters for AOL and Yahoo’s Brands – Adweek

AOL's Marketing Chief Explains the Name 'Oath' and Why It Matters for AOL and Yahoo's BrandsAdweekThe news comes just weeks before AOL's presentation to advertisers at the Digital Content Newfronts, where the company will pitch marketers on programs and content it has planned for the coming year. (Yahoo is forgoing the Newfronts for the second year …and more »

Read the article:

AOL’s Marketing Chief Explains the Name ‘Oath’ and Why It Matters for AOL and Yahoo’s Brands – Adweek

Oliver Group brings Aylesworth Fleming Manchester and Marketing Matters together under parent company – The Drum

The DrumOliver Group brings Aylesworth Fleming Manchester and Marketing Matters together under parent companyThe DrumOliver Group is bringing its previous regional acquisitions, Aylesworth Fleming Manchester and Bournemouth's Marketing Matters, together under its parent brand. The new strategy is being implemented with the aim of establishing the group's internal …and more »

Original source:  

Oliver Group brings Aylesworth Fleming Manchester and Marketing Matters together under parent company – The Drum

Oliver Group brings Aylesworth Fleming Manchester and Marketing … – The Drum

The DrumOliver Group brings Aylesworth Fleming Manchester and Marketing …The DrumOliver Group is bringing its previous regional acquisitions, Aylesworth Fleming Manchester and Bournemouth's Marketing Matters, together under its parent …and more »

View original:  

Oliver Group brings Aylesworth Fleming Manchester and Marketing … – The Drum

Women — Yes, Your Digital Brand Matters + Quick Survey – Business 2 Community

Women — Yes, Your Digital Brand Matters + Quick SurveyBusiness 2 CommunityA favorite 2015 post, Women Your Brand Matters, detailed how women need to rethink their image and consider themselves in light of their career, expertise and future livelihood. As the Wall Street Journal's Nandini D'Souza Wolfe writes in her article …

Link – 

Women — Yes, Your Digital Brand Matters + Quick Survey – Business 2 Community