How To Measure The ROI Of An Influencer Marketing Campaign – Forbes

ForbesHow To Measure The ROI Of An Influencer Marketing CampaignForbesMarketing used to be an industry devoted to following gut instincts. You'd make connections and nurture each one carefully until it resulted in a win. While those relationships are still very much a part of how marketing works today, the industry is …

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How To Measure The ROI Of An Influencer Marketing Campaign – Forbes

5 Things We Learned About How Brands Measure Content Marketing – Forbes

Forbes5 Things We Learned About How Brands Measure Content MarketingForbesData is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand. The best place to find these answers? On the ground. In partnership with Digiday's CUSTOM studio …

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5 Things We Learned About How Brands Measure Content Marketing – Forbes

Site Traffic a Key Success Measure for Most UK Marketers – eMarketer

eMarketerSite Traffic a Key Success Measure for Most UK MarketerseMarketerAn August 2016 survey from Content Marketing Institute (CMI) came to a similar conclusion, finding that website traffic was the most-used metric to measure marketing success among UK content marketers. Seven in 10 respondents said they used website …

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Site Traffic a Key Success Measure for Most UK Marketers – eMarketer

How Brand Marketers Measure Digital Video Advertising – eMarketer

How Brand Marketers Measure Digital Video AdvertisingeMarketerUS brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two …

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How Brand Marketers Measure Digital Video Advertising – eMarketer

Site Visits, Social Shares Measure Content Marketing Success in Europe – eMarketer

Site Visits, Social Shares Measure Content Marketing Success in EuropeeMarketerMore marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness than any other metric, according to research from HubSpot and Smart Insights. Over 75% of those surveyed said they checked those figures …

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Site Visits, Social Shares Measure Content Marketing Success in Europe – eMarketer

Site Visits, Social Shares to Measure Content Marketing Success in Europe – eMarketer

Site Visits, Social Shares to Measure Content Marketing Success in EuropeeMarketerMore marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness than any other metric, according to research from HubSpot and Smart Insights. Over 75% of those surveyed said they checked those figures …

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Site Visits, Social Shares to Measure Content Marketing Success in Europe – eMarketer