Underinvestment in Measurement and Advertising Spend Stifles … – Forbes

Underinvestment in Measurement and Advertising Spend Stifles …ForbesAmidst Industry Cuts, Results Show Marketers That Invest Over 10 Percent on Measurement are 3X More Likely to Beat Their Sales Targets by 25 Percent …and more »

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Underinvestment in Measurement and Advertising Spend Stifles … – Forbes

eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small Businesses – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small BusinessesMarTech Series (press release) (blog)A recent Forrester Research report named “Embrace The New Marketing Performance Measurement Standard , stated that “Forty-four percent of adults online in the US say they multitask sometimes, most of the time, or always. While marketers struggle to …and more »

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eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small Businesses – MarTech Series (press release) (blog)

Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement – Forbes

ForbesIs Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI MeasurementForbesScroll through your Instagram feed and it will become clear that influencer marketing is a popular field. Brands are featuring influencers in their advertisements and influencers are promoting brands and products in their photos. It's so prevalent that …

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Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement – Forbes

Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing's impact on pipeline and revenue are key challenges for B2B marketers, study suggests.The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent study is the difficulty measuring performance and impact. The Demand Gen study revealed that most …

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Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing’s impact on pipeline and revenue are key … – The Drum

The DrumMeasuring marketing's impact on pipeline and revenue are key …The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent …and more »

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Measuring marketing’s impact on pipeline and revenue are key … – The Drum

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek