eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small Businesses – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small BusinessesMarTech Series (press release) (blog)A recent Forrester Research report named “Embrace The New Marketing Performance Measurement Standard , stated that “Forty-four percent of adults online in the US say they multitask sometimes, most of the time, or always. While marketers struggle to …and more »

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eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small Businesses – MarTech Series (press release) (blog)

Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement – Forbes

ForbesIs Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI MeasurementForbesScroll through your Instagram feed and it will become clear that influencer marketing is a popular field. Brands are featuring influencers in their advertisements and influencers are promoting brands and products in their photos. It's so prevalent that …

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Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement – Forbes

Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing's impact on pipeline and revenue are key challenges for B2B marketers, study suggests.The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent study is the difficulty measuring performance and impact. The Demand Gen study revealed that most …

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Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing’s impact on pipeline and revenue are key … – The Drum

The DrumMeasuring marketing's impact on pipeline and revenue are key …The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent …and more »

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Measuring marketing’s impact on pipeline and revenue are key … – The Drum

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek