Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing's impact on pipeline and revenue are key challenges for B2B marketers, study suggests.The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent study is the difficulty measuring performance and impact. The Demand Gen study revealed that most …

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Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers, study suggests. – The Drum

Measuring marketing’s impact on pipeline and revenue are key … – The Drum

The DrumMeasuring marketing's impact on pipeline and revenue are key …The DrumMeasurement patterns in a marketing campaign have emerged as a top priority for B2B marketers, and one of the biggest challenges, according to a recent …and more »

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Measuring marketing’s impact on pipeline and revenue are key … – The Drum

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

Audience Data and Measurement Businesses Pay Off for NinthDecimal – Mobile Marketing Watch

Mobile Marketing WatchAudience Data and Measurement Businesses Pay Off for NinthDecimalMobile Marketing WatchThis week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed …

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Audience Data and Measurement Businesses Pay Off for NinthDecimal – Mobile Marketing Watch

Audience Data and Measurement Businesses Pay Off for NinthDecimal – Mobile Marketing Watch

Mobile Marketing WatchAudience Data and Measurement Businesses Pay Off for NinthDecimalMobile Marketing WatchThis week, NinthDecimal — a marketing platform powered by location data — announced it reached profitability in the fourth quarter of 2016 “driven by increasing demand for its data and measurement lines of business.” According to a statement emailed …

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Audience Data and Measurement Businesses Pay Off for NinthDecimal – Mobile Marketing Watch