How blockchain will impact search marketing – Search Engine Land

Search Engine LandHow blockchain will impact search marketingSearch Engine LandSome of the industries that can potentially be disrupted are car sales, voting, ridesharing, real estate, insurance, sports management, loyalty cards and gun tracking. While the search marketing industry is not as mainstream as the aforementioned …

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How blockchain will impact search marketing – Search Engine Land

Are We Entering the Era of Millisecond Marketing? – Adweek

AdweekAre We Entering the Era of Millisecond Marketing?AdweekCloud-based customer-relationship-management platforms simplified the process of compiling and tracking prospects and leads. Advanced content-creation software made it easier to churn out designs and graphics. Marketing automation tools let businesses …

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Are We Entering the Era of Millisecond Marketing? – Adweek

LinkedIn launches autoplay mobile video ads – Marketing Land

Marketing LandLinkedIn launches autoplay mobile video adsMarketing LandSome opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author. Susan Wenograd. Susan Wenograd has spent 14 years in the digital marketing industry. …

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LinkedIn launches autoplay mobile video ads – Marketing Land

The myth of storytelling in marketing and why brands should encourage ‘story sharing’ – Econsultancy (blog)

The myth of storytelling in marketing and why brands should encourage 'story sharing'Econsultancy (blog)The word 'story' is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on. It is this …

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The myth of storytelling in marketing and why brands should encourage ‘story sharing’ – Econsultancy (blog)

Evaluate CRM platforms and marketing tools to stay competitive – TechTarget

Evaluate CRM platforms and marketing tools to stay competitiveTechTargetOur research included data from TechTarget surveys, as well as reports from other respected research firms, including Gartner and Forrester. A roundup of these CRM platforms and leading marketing automation packages provides an in-depth look at how …

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Evaluate CRM platforms and marketing tools to stay competitive – TechTarget

Machine learning and AI training paves new cloud career paths – TechTarget

TechTargetMachine learning and AI training paves new cloud career pathsTechTarget… said Kjell Carlsson, senior analyst at Forrester Research. "If you look at [the] big data phenomenon, the folks most excited by it used to be on the IT side rather than the line of business [LOB] or sales and marketing side. Now, it has flipped …and more »

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Machine learning and AI training paves new cloud career paths – TechTarget