Six personalised social media fails the National Lottery should have paid heed to – The Drum

The DrumSix personalised social media fails the National Lottery should have paid heed toThe DrumSocial media marketing is no longer in its infancy, nonetheless, brands continue to put their necks on the line with ill-fated campaigns that enable the public at large to plaster expletives and filth on its content. Team GB and the National Lottery …and more »

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Six personalised social media fails the National Lottery should have paid heed to – The Drum

Majority of organisations willing to pay more for 5G, Gartner report finds – IT Brief Australia

IT Brief AustraliaMajority of organisations willing to pay more for 5G, Gartner report findsIT Brief AustraliaThe majority of end-user organisations are willing to pay more for 5G mobile capabilities. This is the main finding from a recent global Gartner survey which revealed that 75% of organisations are ready to pay more for 5G, while only 24% of respondents …and more »

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Majority of organisations willing to pay more for 5G, Gartner report finds – IT Brief Australia

The most joyful digital news stories from the last week – Econsultancy (blog)

Econsultancy (blog)The most joyful digital news stories from the last weekEconsultancy (blog)Call it a guilty conscious, perhaps. Whatever my stance on ASMR (and who could deny the appeal of George Hamilton dressed as Colonel Sanders), I'm a big fan of Ikea's marketing, including this left-of-field approach to a product showcase video.

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The most joyful digital news stories from the last week – Econsultancy (blog)

Is an ‘oligopoly’ of cloud vendors a risk to innovation? – Cloud Pro

Cloud ProIs an 'oligopoly' of cloud vendors a risk to innovation?Cloud ProThe CRM software market is at risk of being controlled by an "oligopoly" of leading companies that puts innovation in danger and leaves companies at risk of vendor lock-in, according to Forrester Research. Salesforce, Microsoft Dynamics and Oracle now …

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Is an ‘oligopoly’ of cloud vendors a risk to innovation? – Cloud Pro

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing – Adweek

AdweekHere's What You Need to Know About Voice AI, the Next Frontier of Brand MarketingAdweekWhile brand marketers are coming to grips with a consumer landscape where touch points mutate into listening points, search marketing pros are laying important groundwork by focusing on what can be done with Amazon Echo and Google Home (the latter …and more »

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Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing – Adweek

4 deceptive Google Analytics metrics that fool retail marketers – Marketing Land

Marketing Land4 deceptive Google Analytics metrics that fool retail marketersMarketing LandSome can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the …

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4 deceptive Google Analytics metrics that fool retail marketers – Marketing Land