Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New Technology – Benzinga

Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New TechnologyBenzingaWith the expanding complexity of relationships to support a shared client's marketing goals, plus the growing reliance on data for driving decisions, it is essential for all collaborators to remain connected. Totaltrac has made substantial product …and more »

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Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New Technology – Benzinga

General Mills’ New Global CMO Wants to Figure Out What’s Working … – Adweek

AdweekGeneral Mills' New Global CMO Wants to Figure Out What's Working …AdweekGeneral Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer.and more »

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General Mills’ New Global CMO Wants to Figure Out What’s Working … – Adweek

General Mills CMO Ann Simonds to depart amid major global restructuring – Marketing Dive

General Mills CMO Ann Simonds to depart amid major global restructuringMarketing DiveBarring slowed sales, the CMO position has become an especially unstable one overall, with the rapid proliferation and fragmentation of digital media and marketing tools requiring a jack-of-all-trades approach. Forrester Research recently forecast that …

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General Mills CMO Ann Simonds to depart amid major global restructuring – Marketing Dive

Advertisers form multicultural marketing alliance – The Drum

The DrumAdvertisers form multicultural marketing allianceThe DrumThe Association of National Advertisers (ANA) has announced creation of a new body geared toward broadening diversity in the marketing output of brands and agencies. The Alliance for Inclusive and Multicultural Marketing (AIMM) aims to coordinate …and more »

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Advertisers form multicultural marketing alliance – The Drum

Advertisers form multicultural marketing alliance | Advertising | The … – The Drum

The DrumAdvertisers form multicultural marketing alliance | Advertising | The …The DrumThe Association of National Advertisers (ANA) has announced creation of a new body geared toward broadening diversity in the marketing output of brands and …and more »

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Advertisers form multicultural marketing alliance | Advertising | The … – The Drum

Lack of diversity in advertising is not only about hiring – The Drum

The DrumLack of diversity in advertising is not only about hiringThe DrumIn the rush to be seen taking affirmative action, marketers are starting to demand their agencies introduce diversity quotas. But in doing so those brands should be mindful that aspiring to improve the numbers won't transform the culture of their …and more »

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Lack of diversity in advertising is not only about hiring – The Drum