First Look: Tapjoy Announces Major Growth in Audience Reach – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Tapjoy Announces Major Growth in Audience ReachMobile Marketing WatchMMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now confirm that the global mobile advertising platform grew to reach about 600 million mobile consumers at the close of Q2. What's behind the massive reach?and more »

Continue reading – 

First Look: Tapjoy Announces Major Growth in Audience Reach – Mobile Marketing Watch

Mobile Boosts Online Video Viewing – Mobile Marketing Watch

Mobile Boosts Online Video ViewingMobile Marketing WatchAccording to a new report from Zenith Media, online video viewing is set to jump 20% this year. Zenith's Online Video Forecasts 2017 suggests that global consumers are poised to spend an average of 47.4 minutes a day viewing videos online this year.and more »

See the article here: 

Mobile Boosts Online Video Viewing – Mobile Marketing Watch

Adtegrity Taps Industry Veteran for Chief Revenue Officer – Mobile Marketing Watch

Mobile Marketing WatchAdtegrity Taps Industry Veteran for Chief Revenue OfficerMobile Marketing WatchBig shots are always on the move in mobile and across the digital advertising space. And we're seeing that again this week in the great state of Michigan. Grand Rapids-based media solutions company, Adtegrity, announced that industry veteran, Jonathan …

Link to original:

Adtegrity Taps Industry Veteran for Chief Revenue Officer – Mobile Marketing Watch

Four Ways To Increase Your ROI From Mobile Marketing – Forbes

ForbesFour Ways To Increase Your ROI From Mobile MarketingForbesMobile marketing is no longer optional for your business. Smartphones are more popular than ever and web users are now using their phones for searches more often than their computers. And the good news is that customer conversion rates from a …

Continued – 

Four Ways To Increase Your ROI From Mobile Marketing – Forbes

Merkle Releases Q2 2017 Digital Marketing Report – Mobile Marketing Watch

Mobile Marketing WatchMerkle Releases Q2 2017 Digital Marketing ReportMobile Marketing WatchMerkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017 Digital Marketing Report today. Per the usual order of affairs with these report, the latest offering analyzes trends across paid …and more »

Visit link:  

Merkle Releases Q2 2017 Digital Marketing Report – Mobile Marketing Watch

Mobile marketing company MobAir launches in India – The Drum

The DrumMobile marketing company MobAir launches in IndiaThe DrumAfter launching in China, MobAir, the mobile app marketing platform, has now launched in India in a bid to take advantage of the explosive growth in mobile advertising in India. There has been an explosion in the APAC region's mobile market, which is …and more »

View the original here: 

Mobile marketing company MobAir launches in India – The Drum