Moosylvania Announces the Top 100 Millennial Brands Over Five Years – Mobile Marketing Watch

Mobile Marketing WatchMoosylvania Announces the Top 100 Millennial Brands Over Five YearsMobile Marketing WatchAccording to a statement emailed to MMW, Moosylvania has advocated that the most effective marketing for millennial consumer acceptance must “make millennials, look good, feel good and keep them entertained.” This year's list, as a five-year average, …

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Moosylvania Announces the Top 100 Millennial Brands Over Five Years – Mobile Marketing Watch

Provo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners … – Daily Herald

Daily HeraldProvo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners …Daily HeraldIn addition to the American Marketing Association Gold Report, both Forrester and Gartner included MaritzCX's Platform in two different reports in the past 12 months. Platforms were evaluated on performance supporting customer listening, interpreting, …

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Provo Baskin-Robbins changes ownership; MaritzCX earns top ranking; Sorenson Media expands; Irontown partners … – Daily Herald

An Open Letter to Brands (and Agency Co-Conspirators) – Mobile Marketing Watch

Mobile Marketing WatchAn Open Letter to Brands (and Agency Co-Conspirators)Mobile Marketing WatchA well thought out influencer driven campaign is the combination of creativity, personality and audience – that collectively create an initial marketing advantage. You must take that advantage and then treat it just like you would an ad, scale it and …

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An Open Letter to Brands (and Agency Co-Conspirators) – Mobile Marketing Watch

The trick to justifying spend in a crowded market is revenue-driven outcomes – The Drum

The DrumThe trick to justifying spend in a crowded market is revenue-driven outcomesThe DrumApplying the concept of almost perfect information in the marketplace, enterprises must adopt an approach that leverages the availability of customer information. This will aid an effective strategy for intelligent marketing spend. With a data-driven …

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The trick to justifying spend in a crowded market is revenue-driven outcomes – The Drum

Facebook redesigns news feed with larger link previews, circular profile photos – Marketing Land

Marketing LandFacebook redesigns news feed with larger link previews, circular profile photosMarketing LandWhile mostly cosmetic, Facebook's changes are meant to make its social network easier to use. Tim Peterson on August 15, 2017 at 3:15 pm. More. A few months after Twitter tweaked the look of its feed, it's now Facebook's turn to make some mostly …and more »

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Facebook redesigns news feed with larger link previews, circular profile photos – Marketing Land

First Look: Improve Digital Enhances Video Ad Targeting – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Improve Digital Enhances Video Ad TargetingMobile Marketing WatchDigital Element, a provider of IP geolocation technology, announced this week that Improve Digital — an all-in-one advertising platform for publishers, content providers, and broadcasters — has adopted its NetAcuity Edge hyperlocal targeting solution …

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First Look: Improve Digital Enhances Video Ad Targeting – Mobile Marketing Watch