Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

AdweekHere Are 7 Intriguing Digital Marketing Stats From This Week – AdweekAdweekInstagram seems to be a growing force in marketing, while other data points also surprised. Share. By Christopher Heine. |. …

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Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

Social Native raises $8 million to build a new social media ad platform – TechCrunch

TechCrunchSocial Native raises $8 million to build a new social media ad platformTechCrunch“Early on, we human audited creators to understand content quality & eventually built an AI algorithm to better understand & predict content quality,” wrote Bhaji Illuminati, the company's chief marketing officer, in an email. “Over time, creators are …and more »

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Social Native raises $8 million to build a new social media ad platform – TechCrunch

Social Native raises $8 million to build a new social media ad … – TechCrunch

TechCrunchSocial Native raises $8 million to build a new social media ad …TechCrunchNo one, it seems, has come up with a good way to harness all the videos, photos, and tweets that budding creators post every day on YouTube, or the Facebook.and more »

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Social Native raises $8 million to build a new social media ad … – TechCrunch

Vertebrae Releases Native Advertising SDK – Mobile Marketing Watch

Mobile Marketing WatchVertebrae Releases Native Advertising SDKMobile Marketing Watch“We're building a sustainable alternative to the premium pay-for-play content distribution model, fueled by brands telling interactive, engaging VR stories, that will facilitate quicker mass market VR adoption through accessible F2P content,” said Marc …

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Vertebrae Releases Native Advertising SDK – Mobile Marketing Watch

It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities – Mobile Marketing Watch

Mobile Marketing WatchIt's Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full CapabilitiesMobile Marketing WatchThe following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%.

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It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities – Mobile Marketing Watch

Investment in Original Digital Video Has Nearly Doubled, Says IAB – Mobile Marketing Watch

Mobile Marketing WatchInvestment in Original Digital Video Has Nearly Doubled, Says IABMobile Marketing WatchThese projections are contained in the fourth annual “Digital Content NewFronts: Video Ad Spend Study.” This survey of 358 marketing and media buying professionals was conducted by Advertiser Perceptions. Original digital video is gaining a greater …and more »

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Investment in Original Digital Video Has Nearly Doubled, Says IAB – Mobile Marketing Watch