Building an App Could Reduce Your Marketing Costs – Mobile Marketing Watch

Mobile Marketing WatchBuilding an App Could Reduce Your Marketing CostsMobile Marketing WatchThe following is a guest contributed post from Andreas Hassellöf, Founder and CEO of Ombori Group. A recent report by the Palo Alto-based mobile app marketing and retargeting firm Liftoff highlights one of the reasons why brands are often reluctant to …

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Building an App Could Reduce Your Marketing Costs – Mobile Marketing Watch

Airbnb apologizes for tone-deaf teepee ad after backlash from Native American activists – Mashable

MashableAirbnb apologizes for tone-deaf teepee ad after backlash from Native American activistsMashableThe housing rental service hastily scrubbed an ad from its social media profiles on Tuesday after Native American scholars and activists slammed it for racial insensitivity. The post featured a listing for an "off-the-grid" teepee, where visitors are …and more »

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Airbnb apologizes for tone-deaf teepee ad after backlash from Native American activists – Mashable

Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

AdweekHere Are 7 Intriguing Digital Marketing Stats From This Week – AdweekAdweekInstagram seems to be a growing force in marketing, while other data points also surprised. Share. By Christopher Heine. |. …

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Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

Social Native raises $8 million to build a new social media ad platform – TechCrunch

TechCrunchSocial Native raises $8 million to build a new social media ad platformTechCrunch“Early on, we human audited creators to understand content quality & eventually built an AI algorithm to better understand & predict content quality,” wrote Bhaji Illuminati, the company's chief marketing officer, in an email. “Over time, creators are …and more »

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Social Native raises $8 million to build a new social media ad platform – TechCrunch

Social Native raises $8 million to build a new social media ad … – TechCrunch

TechCrunchSocial Native raises $8 million to build a new social media ad …TechCrunchNo one, it seems, has come up with a good way to harness all the videos, photos, and tweets that budding creators post every day on YouTube, or the Facebook.and more »

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Social Native raises $8 million to build a new social media ad … – TechCrunch

Vertebrae Releases Native Advertising SDK – Mobile Marketing Watch

Mobile Marketing WatchVertebrae Releases Native Advertising SDKMobile Marketing Watch“We're building a sustainable alternative to the premium pay-for-play content distribution model, fueled by brands telling interactive, engaging VR stories, that will facilitate quicker mass market VR adoption through accessible F2P content,” said Marc …

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Vertebrae Releases Native Advertising SDK – Mobile Marketing Watch