PebblePost raises $47M as it uses online data to fuel direct mail … – TechCrunch

TechCrunchPebblePost raises $47M as it uses online data to fuel direct mail …TechCrunchPebblePost, a startup that uses online data to target consumers with printed mail, has raised $47 million in a combination of equity and debt. That includes the …and more »

Link to original: 

PebblePost raises $47M as it uses online data to fuel direct mail … – TechCrunch

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

The DrumIs Amazon Studios' marketing better than Netflix's? It depends on the goalsThe DrumBoth companies have aligned their marketing to meet their specific goals. Netflix puts everything, even if it does seem sometimes skimpy, into promoting the day the movie hits streaming. Amazon designs much more traditional campaigns meant to sell …and more »

View original article: 

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

Hulu’s New UX Is Beautiful–And Frustrating – Co.Design (blog)

Co.Design (blog)Hulu's New UX Is Beautiful–And FrustratingCo.Design (blog)“Given that we have so much competition, we thought, 'How can we differentiate [ourselves]?'” John S. Couch, vice president of UX and design at Hulu, says. “And obviously experience was a great way to do that.” The project to revamp its television …

Source – 

Hulu’s New UX Is Beautiful–And Frustrating – Co.Design (blog)

LA offers a fertile playing field for esports investments – TechCrunch

TechCrunchLA offers a fertile playing field for esports investmentsTechCrunchAnd business models around esports are also fast-evolving with entrepreneurs focused on new ways to monetize sponsorships, digital goods, influencer marketing, and distribution. And so, we are seeing a community of esports startups beginning to …and more »

Original article – 

LA offers a fertile playing field for esports investments – TechCrunch

In LA, some investors wish they all could live in an esports world – TechCrunch

TechCrunchIn LA, some investors wish they all could live in an esports worldTechCrunchAnd business models around esports are also fast-evolving with entrepreneurs focused on new ways to monetize sponsorships, digital goods, influencer marketing, and distribution. And so, we are seeing a community of esports startups beginning to …and more »

View original post here:

In LA, some investors wish they all could live in an esports world – TechCrunch

Netflix addresses devastated ‘Sense8’ fans after cancellation – Mashable

MashableNetflix addresses devastated 'Sense8' fans after cancellationMashableWithin a month of Netflix releasing Sense8 Season 2 with minimal fanfare or marketing, the series beloved for LGBTQ+ and racial diversity was unceremoniously cancelled. The loyal fandom was instantly up in arms, circulating the hashtags #RenewSense8 …and more »

Continued: 

Netflix addresses devastated ‘Sense8’ fans after cancellation – Mashable