15 ways to ride the audience wave – Marketing Land

Marketing Land15 ways to ride the audience waveMarketing LandWhile Bing and other search engines provide audience targeting for users of their paid advertising platforms, Google — with about 65 percent of search market share — is probably your main concern, so let's start there. (Besides, Google has released a …

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15 ways to ride the audience wave – Marketing Land

Vox Pop: is a new-look Snapchat the right way forward? (Part 1) – The Drum

The DrumVox Pop: is a new-look Snapchat the right way forward? (Part 1)The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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Vox Pop: is a new-look Snapchat the right way forward? (Part 1) – The Drum

Carat USA Appoints Dentsu Aegis Ad Vet as Chief Strategy Officer – Adweek

AdweekCarat USA Appoints Dentsu Aegis Ad Vet as Chief Strategy OfficerAdweekCarat USA, a Dentsu Aegis Network media agency, announced today the appointment of 20-plus years marketing veteran Angela Steele to the new role of chief strategy officer. Steele, who most recently served two years as Dentsu's global product lead for …

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Carat USA Appoints Dentsu Aegis Ad Vet as Chief Strategy Officer – Adweek

How Mazda balances customer experience and better business with smart technology – The Drum

The DrumHow Mazda balances customer experience and better business with smart technologyThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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How Mazda balances customer experience and better business with smart technology – The Drum

The best APAC digital marketing stats from October 2017 – Econsultancy (blog)

The best APAC digital marketing stats from October 2017Econsultancy (blog)We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones. Econsultancy subscribers can check out the Internet Statistics Compendium for more …

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The best APAC digital marketing stats from October 2017 – Econsultancy (blog)

Exponential Receives New Accreditation by the Trustworthy Accountability Group – Mobile Marketing Watch

Mobile Marketing WatchExponential Receives New Accreditation by the Trustworthy Accountability GroupMobile Marketing WatchExponential Interactive, one of the largest digital advertising companies globally, has been accredited by the Trustworthy Accountability Group (TAG) with its “Certified Against Fraud” Seal. The accreditation follows TAG's 'Certified Against Fraud …and more »

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Exponential Receives New Accreditation by the Trustworthy Accountability Group – Mobile Marketing Watch