Why Most B2B Social Media Programs Fail to Generate Real Leads – Business 2 Community

Business 2 CommunityWhy Most B2B Social Media Programs Fail to Generate Real LeadsBusiness 2 Community… social media participation. Think of it as brand maintenance. You're ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Here's some reality: you're not going to generate many leads …

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Why Most B2B Social Media Programs Fail to Generate Real Leads – Business 2 Community

Facebook Ads Not Performing? Here Are 7 Reasons Why – Business 2 Community

Business 2 CommunityFacebook Ads Not Performing? Here Are 7 Reasons WhyBusiness 2 CommunityBrand Awareness campaign objective is better suited to those store owners looking to spread the word about their store, as it's optimized to reach as many people as possible who would pay attention to your Facebook ad. The end goal with this campaign …and more »

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Facebook Ads Not Performing? Here Are 7 Reasons Why – Business 2 Community

7 Reasons to Hire an Ecommerce Marketing Agency – Business 2 Community

Business 2 Community7 Reasons to Hire an Ecommerce Marketing AgencyBusiness 2 CommunityAnother perk of hiring an ecommerce marketing agency is that they often have a team of designers that can work with you to create custom creatives that match your brand theme and standards. High-quality design is the key to making your company stand …and more »

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7 Reasons to Hire an Ecommerce Marketing Agency – Business 2 Community

Will the forthcoming general election pylon the pressure for utilities marketers? – The Drum

The DrumWill the forthcoming general election pylon the pressure for utilities marketers?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Will the forthcoming general election pylon the pressure for utilities marketers? – The Drum

Why the Google Search Network isn’t working for your B2B business – Search Engine Land

Why the Google Search Network isn't working for your B2B businessSearch Engine LandTheir marketing teams have been running Search Network campaigns for a while, but they've seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn't work for them. I can't immediately dismiss …

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Why the Google Search Network isn’t working for your B2B business – Search Engine Land

Agglomeration or bust: behind The Marketing Group’s stock market fortunes and its plans to prove the model still works – The Drum

The DrumAgglomeration or bust: behind The Marketing Group's stock market fortunes and its plans to prove the model still worksThe DrumWhen The Marketing Group's share price plunged below €1 on 21 March 2017, many of its critics had their schadenfreude moment tinged with “I told you so!” It is hard to imagine that just half a year ago in August 2016, the group's share price …

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Agglomeration or bust: behind The Marketing Group’s stock market fortunes and its plans to prove the model still works – The Drum