Infographic: What Must Marketers Know About Looming Fall Shopping Trends – Mobile Marketing Watch

Mobile Marketing WatchInfographic: What Must Marketers Know About Looming Fall Shopping TrendsMobile Marketing WatchFor marketers who want to make the most of their mobile and digital marketing efforts, expect the established trends of recent years to continue this year. According to Blue Fountain Media, Halloween is the unofficial kickoff for the entire “holiday …

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Infographic: What Must Marketers Know About Looming Fall Shopping Trends – Mobile Marketing Watch

AI improves marketing results by instantly adapting to changes in people’s behavior – The Drum

The DrumAI improves marketing results by instantly adapting to changes in people's behaviorThe DrumMarketing relevance requires an understanding of how people behave, what motivates them and what they expect from you. Each of these is in a constant state of flux. Adapting to these changes is especially hard, considering the staggering amount of big …

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AI improves marketing results by instantly adapting to changes in people’s behavior – The Drum

Social Data: Making Marketing More Transparent – Adweek

AdweekSocial Data: Making Marketing More TransparentAdweekPeople still tend to think of the data gathered by companies like Nielsen and comScore as the information that drives most marketing decisions, whereas social data is still very much seen as being useful only for social media marketing initiatives …and more »

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Social Data: Making Marketing More Transparent – Adweek

Movies and Marketing: National CineMedia Teams with Mediaocean – Mobile Marketing Watch

Movies and Marketing: National CineMedia Teams with MediaoceanMobile Marketing WatchMovies and Marketing: National CineMedia Teams with Mediaocean. National CineMedia tells MMW that they have just partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with …

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Movies and Marketing: National CineMedia Teams with Mediaocean – Mobile Marketing Watch

Snapchat’s Discover partners are seeing more views on TV, desktop and mobile – Mashable

MashableSnapchat's Discover partners are seeing more views on TV, desktop and mobileMashableNew data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. The Nielsen-commissioned data, released by Snap and first reported by Axios, shows that …and more »

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Snapchat’s Discover partners are seeing more views on TV, desktop and mobile – Mashable

Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Data CloudAdweekThe software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap. Moat, which is based in New York, helps digital ad …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek