Movies and Marketing: National CineMedia Teams with Mediaocean – Mobile Marketing Watch

Movies and Marketing: National CineMedia Teams with MediaoceanMobile Marketing WatchMovies and Marketing: National CineMedia Teams with Mediaocean. National CineMedia tells MMW that they have just partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with …

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Movies and Marketing: National CineMedia Teams with Mediaocean – Mobile Marketing Watch

Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Data CloudAdweekThe software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap. Moat, which is based in New York, helps digital ad …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Marketing CloudAdweekOracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Marketing Cloud – Adweek

Google launches Marketing Mix Model Partners program for comparing channel performance – Marketing Land

Marketing LandGoogle launches Marketing Mix Model Partners program for comparing channel performanceMarketing LandGoogle has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners include Marketing Management Analytics, Neustar MarketShare and Nielsen. Partners gain access to Google display, …and more »

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Google launches Marketing Mix Model Partners program for comparing channel performance – Marketing Land

How FX Has Used Russia to Market Each Season of The Americans – Adweek

AdweekHow FX Has Used Russia to Market Each Season of The AmericansAdweekGibbons' Season 5 marketing campaign for The Americans is a continuation of what she started four years ago—which is shaped and inspired by the drama's Russian roots—and one that has evolved with each season of show. “Like most things in life, you …and more »

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How FX Has Used Russia to Market Each Season of The Americans – Adweek