Treasure Data and Eyeota Announce Partnership – Mobile … – Mobile Marketing Watch

Mobile Marketing WatchTreasure Data and Eyeota Announce Partnership – Mobile …Mobile Marketing WatchEyeota, a worldwide powerhouse in audience data, and Treasure Data, a leading customer data platform, have partnered to bring Eyeota's audience data …and more »

Read more:

Treasure Data and Eyeota Announce Partnership – Mobile … – Mobile Marketing Watch

What Marketers Can Do to Improve YouTube’s Major Diversity Problem Among Its Influencers – Adweek

AdweekWhat Marketers Can Do to Improve YouTube's Major Diversity Problem Among Its InfluencersAdweekI was recently talking to a major brand about providing them with an influencer for a campaign it was developing. My company, Divergent Media, is, among many things, an influencer marketing agency that works exclusively with influencers of color to …

Original article: 

What Marketers Can Do to Improve YouTube’s Major Diversity Problem Among Its Influencers – Adweek

Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-UpAdweek“We're grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company,” a brand spokesperson said in a statement to Adweek. “Under Ivan's guidance, we have successfully …and more »

This article: 

Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

The emergence of NBA2K e-sports: a Q&A with managing director, Brendan Donhue on its marketing prospects – The Drum

The DrumThe emergence of NBA2K e-sports: a Q&A with managing director, Brendan Donhue on its marketing prospectsThe DrumWith the ever growing marketing prospects of eSports and the inclusion of it it next year's Asian Games, now is the time for sports organizations to invest in the sector. In the US, NBA has led the way by becoming the first pro sports league to co-own …

Original article:

The emergence of NBA2K e-sports: a Q&A with managing director, Brendan Donhue on its marketing prospects – The Drum

‘Wonder Woman’ box office predictions are all over the place. It’s complicated. – Mashable

Mashable'Wonder Woman' box office predictions are all over the place. It's complicated.MashableKeep this in mind: Early box office tracking is not meant to predict a film's outcome; it's meant to guide a studio's resource allocation in the late stages of movie marketing. … "It could be a sensation," comScore analyst Paul Dergarabedian told …and more »

From: 

‘Wonder Woman’ box office predictions are all over the place. It’s complicated. – Mashable

‘Wonder Woman’ box office tracking shows just how much is riding on this – Mashable

Mashable'Wonder Woman' box office tracking shows just how much is riding on thisMashableKeep this in mind: Early box office tracking is not meant to predict a film's outcome; it's meant to guide a studio's resource allocation in the late stages of movie marketing. … "It could be a sensation," Comscore analyst Paul Dergarabedian told …and more »

Link to article:

‘Wonder Woman’ box office tracking shows just how much is riding on this – Mashable