Facebook focuses on growth marketing in global B2B campaign – The Drum

The DrumFacebook focuses on growth marketing in global B2B campaignThe DrumFacebook has commenced its first global B2B campaign focused on growth marketing. The goal of the campaign is to help performance marketers evolve their growth strategies on Facebook, to best meet the demands and expectations of consumers in a …and more »

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Facebook focuses on growth marketing in global B2B campaign – The Drum

Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated … – Adweek

AdweekFormer Y&R CEO Named Chief Client Officer at Meredith Xcelerated …AdweekTom Sebok, a longtime agency executive who formerly served as North American CEO of Y&R and most recently ran the global PepsiCo account at BBDO, has …and more »

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Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated … – Adweek

10 superior digital marketing stats from this week – Econsultancy (blog)

10 superior digital marketing stats from this weekEconsultancy (blog)This week's diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You'll also find tonnes more facts and figures in the Internet Statistics Compendium. On we go.

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10 superior digital marketing stats from this week – Econsultancy (blog)

Egypt to host international, regional digital media experts on … – Daily News Egypt

Daily News EgyptEgypt to host international, regional digital media experts on …Daily News Egyptdigital media – Egypt will be hosting the 4th round of the Mashable Social Media Day on 8 July. The event will be a summit to host international and regional …and more »

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Egypt to host international, regional digital media experts on … – Daily News Egypt

The Surprising Truth About Marketing to Minorities – Forbes

ForbesThe Surprising Truth About Marketing to MinoritiesForbesRecently, I was asked to consult with a large conglomerate on how they could better reach the minority market — specifically the latino population in North America. This is a question I often hear from potential clients and from audience members after …

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The Surprising Truth About Marketing to Minorities – Forbes

Is Customer Experience the New Marketing in 2017? – Customer Think

Is Customer Experience the New Marketing in 2017?Customer ThinkAccording to Gartner, customer experience is a leading driver to ensure a true omnichannel experience (consistent messaging across channels). And Marketing can help lead this effort. Third, Marketing needs to shift so it focuses on customer lifetime value.

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Is Customer Experience the New Marketing in 2017? – Customer Think