New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

MarTech AdvisorNew Mobile Marketing Fraud Solution IntroducedPipeline Magazine (press release)Estimated by Forrester Research to reach $10.9B in wasted spend by 2021, ad fraud jeopardizes both marketing efforts and ad network performance. Until now, these two sides have remained isolated, each forced to cobble together slivers of data from …TUNE Announces New Fraud Prevention Solution – MarTech AdvisorMarTech Advisorall 2 news articles »

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New Mobile Marketing Fraud Solution Introduced – Pipeline Magazine (press release)

First Look: Tapjoy Announces Major Growth in Audience Reach – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Tapjoy Announces Major Growth in Audience ReachMobile Marketing WatchMMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now confirm that the global mobile advertising platform grew to reach about 600 million mobile consumers at the close of Q2. What's behind the massive reach?and more »

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First Look: Tapjoy Announces Major Growth in Audience Reach – Mobile Marketing Watch

Unilever to up marketing investment in second half of the year after €200m cutbacks – The Drum

The DrumUnilever to up marketing investment in second half of the year after €200m cutbacksThe DrumUnilever has committed to up its brand and marketing investment in the second half of the year following a series of cutbacks, as it seeks “accelerated” growth following a “substantial” increase in first-half profits. The Dove and Persil owner has been …and more »

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Unilever to up marketing investment in second half of the year after €200m cutbacks – The Drum

Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as Chief Marketing Officer – AgencySpy

AgencySpyPossible Global CEO Shane Atchison Joins SaaS 'Startup' Domo as Chief Marketing OfficerAgencySpyLast week, Adweek broke the news that the leadership of WPP's digital agency Possible would be leaving for an unspecified “unicorn” startup following the announcement that it would be folded into the Wunderman network. Yesterday, global CEO Shane …and more »

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Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as Chief Marketing Officer – AgencySpy

Career Briefs: Mutual of Omaha Names Vibhu R. Sharma Executive VP, Chief Financial Officer and Treasurer – India West

India WestCareer Briefs: Mutual of Omaha Names Vibhu R. Sharma Executive VP, Chief Financial Officer and TreasurerIndia WestHe has also worked at General Electric Corporation and McKinsey & Company. Maskara holds an M.B.A. … …

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Career Briefs: Mutual of Omaha Names Vibhu R. Sharma Executive VP, Chief Financial Officer and Treasurer – India West

China’s version of Amazon’s cashier-less store is here – Mashable – Mashable

MashableChina's version of Amazon's cashier-less store is here – MashableMashableIt recently debuted a pop-up cashier-less cafe called Tao Cafe. You scan your smartphone at the door, grab what you need, and after you step out, the bill will be …and more »

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China’s version of Amazon’s cashier-less store is here – Mashable – Mashable