Adobe buys Marketo: Who wins, who to watch | ZDNet – ZDNet

ZDNetAdobe buys Marketo: Who wins, who to watch | ZDNetZDNetThis is the first of two posts related to Adobe — the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership …and more »

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Adobe buys Marketo: Who wins, who to watch | ZDNet – ZDNet

Adobe makes $4.75bn move for marketing software specialists Marketo – The Drum

The DrumAdobe makes $4.75bn move for marketing software specialists MarketoThe DrumIn alighting on Marketo Adobe was drawn to its homegrown business-to-business marketing applications which it views as the perfect foil for its own skillset in offering cloud-based tools to aid the creation, management and analysis of advertising and …and more »

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Adobe makes $4.75bn move for marketing software specialists Marketo – The Drum

Are social platforms finally growing a conscience? – Marketing Land

Marketing LandAre social platforms finally growing a conscience?Marketing LandHere, we look at efforts made across Facebook, Instagram, Twitter and Snapchat to address several widespread issues that are impacting all users of social media today, including marketers seeking positive environments in which to connect with customers …and more »

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Are social platforms finally growing a conscience? – Marketing Land

Marketing Tools That Will Generate Value For Your Business – Forbes

ForbesMarketing Tools That Will Generate Value For Your BusinessForbesFrom content marketing platforms to social media management solutions, marketing technology, or martech, is helping businesses catapult their profits. However, there are so many martech products on the market today that it can be challenging to know …

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Marketing Tools That Will Generate Value For Your Business – Forbes

Mobile email marketing optimisation: are you doing it right? – The Drum

The DrumMobile email marketing optimisation: are you doing it right?The DrumMarketers should always keep their audience in mind when thinking about mobile marketing. By dropping a pixel from email marketing tools Return Path or Litmus, marketers can find out where most of their traffic comes from. Are audiences accessing …

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Mobile email marketing optimisation: are you doing it right? – The Drum

The importance and fundamentals of cross-channel orchestration – The Drum

The DrumThe importance and fundamentals of cross-channel orchestrationThe DrumFew marketers have the capability to host impressive experiences between devices and across channels, much to the detriment of their customers. As technology has evolved, so too has the consumer…only to become increasingly demanding and more …

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The importance and fundamentals of cross-channel orchestration – The Drum