What is the state of marketing automation in Australia & New Zealand? – Econsultancy (blog)

What is the state of marketing automation in Australia & New Zealand?Econsultancy (blog)Triggered email was way out in front, utilised by 72% of respondents. This is not suprising. What was slightly disappointing was the difference between the proportion stating that lead nurturing was/is a reason for investment in marketing automation …

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What is the state of marketing automation in Australia & New Zealand? – Econsultancy (blog)

Oracle’s cloud delusion: Marketing hype or a genuine contender? – Computer Business Review

Computer Business ReviewOracle's cloud delusion: Marketing hype or a genuine contender?Computer Business ReviewAlthough Gartner said recently in its most recent IaaS Magic Quadrant that Oracle's second generation cloud offering has a “well-designed hyperscale cloud architecture, and a thoughtful selection of current and future features,” there's still concerns …and more »

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Oracle’s cloud delusion: Marketing hype or a genuine contender? – Computer Business Review

An intervention on marketing’s dysfunctional relationship with data – MarTech Today

MarTech TodayAn intervention on marketing's dysfunctional relationship with dataMarTech TodayFocus on the assumptions and behaviors that are within your own power to change. The second step is to ask for your partner — in this case, marketing data platforms — to make some improvements on their end. Here's a quick “relationship tune-up” guide …

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An intervention on marketing’s dysfunctional relationship with data – MarTech Today

Database Wars 2017 – the t-shirts are coming! – Diginomica

DiginomicaDatabase Wars 2017 – the t-shirts are coming!DiginomicaThe 'Little Database That Thinks It Can' is still talking big, looking at a world where developer love and business interest in data apps can give it a long-term future. One grizzled and scarred survivor of the 'Database War-To-End-All-Wars …

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Database Wars 2017 – the t-shirts are coming! – Diginomica

Has the Dream Run For Indian IT Ended – Little India

Little IndiaHas the Dream Run For Indian IT EndedLittle IndiaAccording to a recent McKinsey & Company report, more than half of the 3.9 million people employed in the Indian IT sector will become “irrelevant” in the next three to four years. Ganesh Natarajan, industry veteran, chairman of Nasscom Foundation …

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Has the Dream Run For Indian IT Ended – Little India

Marketing’s metrics problem is still a long way from being solved – Marketing Dive

Marketing's metrics problem is still a long way from being solvedMarketing DiveIn April, Forrester Research put out a report that found U.S. marketers wasted up to $7.4 billion in spend on low-quality display ads in 2016, largely stemming from a lack of transparency in the media supply chain; out of that total, 56% of ad dollars …

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Marketing’s metrics problem is still a long way from being solved – Marketing Dive