Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads – Search Engine Land

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side adsSearch Engine LandUK-based digital marketing agency Accuracast analyzed 2 million searches in the 12 months before and 2 million searches in the 12 months after the change to compare desktop click-through rates for text ads in positions one through five. Not …

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads – Search Engine Land

Rovio, Outfit and Others Use A/B Testing For Pre-Launch App Marketing. Here is why – Mobile Marketing Watch

Mobile Marketing WatchRovio, Outfit and Others Use A/B Testing For Pre-Launch App Marketing. Here is whyMobile Marketing WatchThe following is a guest contributed post from Alexandra Lamachenka from Splitmetrics. App Store Optimization (ASO) has undergone substantial transformations. It was enough to use proper keywords and put to work all five screenshots for decent …

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Rovio, Outfit and Others Use A/B Testing For Pre-Launch App Marketing. Here is why – Mobile Marketing Watch

Your Social Media Marketing Is Only as Good as Your Content – Adweek

AdweekYour Social Media Marketing Is Only as Good as Your ContentAdweekIt's super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren't everything. At the …and more »

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Your Social Media Marketing Is Only as Good as Your Content – Adweek

An Intro to Google Posts for B2B Marketers – Business 2 Community

Business 2 CommunityAn Intro to Google Posts for B2B MarketersBusiness 2 CommunityRemember, Google Posts display for branded searches, which are usually bottom-of-the-funnel and imply a strong purchase intent. Make sure the content you share … Google Posts that point to gated content may also help increase leads. Share case studies.

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An Intro to Google Posts for B2B Marketers – Business 2 Community

Four search engine marketing updates busy marketers might have missed – Econsultancy (blog)

Econsultancy (blog)Four search engine marketing updates busy marketers might have missedEconsultancy (blog)Marketers do, however, need to keep up with them, even if search engine marketing is a small part of their job. At a recent Econsultancy event in Singapore, Digital Outlook 2017 Part 2 hosted by NTUC, delegates received an overview of several …

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Four search engine marketing updates busy marketers might have missed – Econsultancy (blog)

Small business SEO: Your questions answered – Search Engine Land

Search Engine LandSmall business SEO: Your questions answeredSearch Engine LandMarketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility …and more »

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Small business SEO: Your questions answered – Search Engine Land