10 fascinating digital marketing statistics from this week – Econsultancy (blog)

10 fascinating digital marketing statistics from this weekEconsultancy (blog)It's Friday, so that means it's time for our world famous digital marketing stats roundup. This week it includes basket abandonment, Google Shopping and SEO in the insurance industry. As always, for more delicious data make sure to download our …

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10 fascinating digital marketing statistics from this week – Econsultancy (blog)

3 predictions about the future of SEO – Search Engine Land

3 predictions about the future of SEOSearch Engine LandNo longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services …and more »

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3 predictions about the future of SEO – Search Engine Land

The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak – The Drum

The DrumThe art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peakThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak – The Drum

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment – Search Engine Land

Search Engine LandYour flexible SEO strategy: Creation, execution and measurement in an ever-changing environmentSearch Engine LandLike any marketing channel, SEO is an investment. Whether you're using in-house resources or hiring an agency to do the work, SEO isn't free. To make the most of your SEO time (and perhaps direct financial) investment, it's helpful to have an SEO …and more »

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Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment – Search Engine Land

6 Great Lead Nurturing Email Examples – Business 2 Community

Business 2 Community6 Great Lead Nurturing Email ExamplesBusiness 2 CommunitySuccessfully building your client base isn't just about delivering valuable content that has generated leads. The next, and one of the most important steps is nurturing your leads, you know, the ones that aren't quite ready to convert yet. If you're …

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6 Great Lead Nurturing Email Examples – Business 2 Community

SEO Lesson: Branding vs. Performance – Business 2 Community

Business 2 CommunitySEO Lesson: Branding vs. PerformanceBusiness 2 CommunityBranded marketing creates exposure yes, but in the end, the goal of that exposure is more sales. Performance marketing just measures how well you're doing once you're ready to move once your branding is in place. If your performance marketing isn't …

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SEO Lesson: Branding vs. Performance – Business 2 Community