Smule raises $20M, with plans to expand India operations – TechCrunch

TechCrunchSmule raises $20M, with plans to expand India operationsTechCrunchThe round marks the first full social media partnership for Times Bridge, which finds the organization leveraging connections with local artists and helping to provide targeted marketing for Smule. “Times Bridge's mission is to bring the world's best …

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Smule raises $20M, with plans to expand India operations – TechCrunch

PointNine Lintas wins omni-channel account of Naturell India – Exchange4Media

Exchange4MediaPointNine Lintas wins omni-channel account of Naturell IndiaExchange4MediaPointNine Lintas will provide a full-stack of services that includes designing the creative campaign, media buying, performance marketing, social media management and shopper marketing. Commenting on the win, Vikas …. Prior to joining UTI Asset …and more »

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PointNine Lintas wins omni-channel account of Naturell India – Exchange4Media

From funnel to flywheel – Marketing Land

Marketing LandFrom funnel to flywheelMarketing LandIf you're like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but …and more »

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From funnel to flywheel – Marketing Land

From funnel to flywheel – Search Engine Land – Search Engine Land

Search Engine LandFrom funnel to flywheel – Search Engine LandSearch Engine LandIf you're like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase.and more »

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From funnel to flywheel – Search Engine Land – Search Engine Land

Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land

Marketing LandWill Facebook's news aggregation feature increase engagement for local publishers?Marketing LandThat could mean good news for local publishers, and the geo-targeting marketers that advertise with them. The project just recently expanded its test from a “couple of dozen” cities to more than 100. As it continues to refine this feature, it expects …

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Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land

Harness the Power of Customer Questions for B2B Lead Generation – Business 2 Community

Business 2 CommunityHarness the Power of Customer Questions for B2B Lead GenerationBusiness 2 CommunityTo fix this, marketers need a better lead generation funnel that helps them sift through the large number of prospects at the top of the funnel, identify the most viable leads for sales, and nurture them into paying customers at the end of the funnel …

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Harness the Power of Customer Questions for B2B Lead Generation – Business 2 Community