Google Analytics rolling out ‘ask a question’ to get answers instantaneously – Marketing Land

Marketing LandGoogle Analytics rolling out 'ask a question' to get answers instantaneouslyMarketing LandMarketing Land; Sections. MarTech · CMO · Social · SEM · SEO · Mobile · Analytics · Display · Email · Retail · Video · Home. Submit. Follow Us. Subscribe to Our Feed…

Source article:

Google Analytics rolling out ‘ask a question’ to get answers instantaneously – Marketing Land

6 Must-Haves For B2B Event Marketing Success – Business 2 Community

Business 2 Community6 Must-Haves For B2B Event Marketing SuccessBusiness 2 CommunityB2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it's one of the top four spending areas — ahead of social media, customer intelligence, and email marketing. Between tradeshow sponsorships …and more »

See more here: 

6 Must-Haves For B2B Event Marketing Success – Business 2 Community

The whole of Microsoft just went 365. Word. – The Register

The RegisterThe whole of Microsoft just went 365. Word.The RegisterWhen it comes to marketing and selling, Microsoft is making a $250m investment in connecting the channel to customers. As part of that investment, there is a new "channel manager" role, for example. There were also two specific sales changes … Mark …and more »

See original article here:

The whole of Microsoft just went 365. Word. – The Register

ABM is a Strategy, Not a Campaign. – Business 2 Community

Business 2 CommunityABM is a Strategy, Not a Campaign.Business 2 CommunityABM has different metrics (“leads” as such don't really enter into the conversation), requires a different creative approach that is specific to companies, personas, even individuals, and demands highly personalized, relevant content. … Target …

Taken from:  

ABM is a Strategy, Not a Campaign. – Business 2 Community

The value of an in-house SEO – Search Engine Land

Search Engine LandThe value of an in-house SEOSearch Engine LandOver the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the …and more »

Source: 

The value of an in-house SEO – Search Engine Land

Videos for Lead Nurturing? They Can Do a Lot More Than You Think – Business 2 Community

Videos for Lead Nurturing? They Can Do a Lot More Than You ThinkBusiness 2 CommunityAccording to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, buy how do you do that?

View original post here – 

Videos for Lead Nurturing? They Can Do a Lot More Than You Think – Business 2 Community