How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster – Adweek

AdweekHow Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency RosterAdweekOn the marketing front, the nearly five-year-old startup recently made two big changes by hiring Pandora veteran Becca Lawson as its vp of brand marketing, and choosing Wieden + Kennedy New York and DigitasLBi as its new creative and digital media …

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How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster – Adweek

How Lyft Plans to Accelerate Its Momentum With a New Brand … – Adweek

AdweekHow Lyft Plans to Accelerate Its Momentum With a New Brand …AdweekThe ride-share industry has run into some bumps along its path to remaking the business of transportation around the world. The sector's already tense …and more »

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How Lyft Plans to Accelerate Its Momentum With a New Brand … – Adweek

Pandora will consider buyout before selling $150M in preferred stock to KKR – TechCrunch

TechCrunchPandora will consider buyout before selling $150M in preferred stock to KKRTechCrunchPandora will undertake a “strategic review” of whether it will sell itself to an acquirer. If not, it's agreed to take a cash infusion to maintain “a strong balance sheet” as it struggles to shift from radio to the increasingly popular on-demand …and more »

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Pandora will consider buyout before selling $150M in preferred stock to KKR – TechCrunch

Pandora sells $150M in preferred stock to KKR to fund shift to on-demand – TechCrunch

TechCrunchPandora sells $150M in preferred stock to KKR to fund shift to on-demandTechCrunchPandora is taking a cash infusion to maintain “a strong balance sheet” as it struggles to shift from radio to the increasingly popular on-demand streaming model. Private equity firm KKR has agreed to buy $150 million in Series A preferred Pandora …and more »

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Pandora sells $150M in preferred stock to KKR to fund shift to on-demand – TechCrunch

Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek

AdweekOracle Just Bought Moat to Bolster Measurement in Its Data CloudAdweekThe software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap. Moat, which is based in New York, helps digital ad …and more »

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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud – Adweek

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights – Marketing Land

Marketing LandAttend MarTech for vendor-agnostic, graduate-level marketing, technology & management insightsMarketing LandMarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don't have axes to grind (or sales targets to meet) when it comes to any technology or platform.

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Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights – Marketing Land