The Easter egg in Apple’s new App Store and why it matters – Mashable

MashableThe Easter egg in Apple's new App Store and why it mattersMashableTo do so, marketers will have to create more editorial content, adapt their story telling, and master the latest App Store Optimization marketing tips, the same way they learned to optimize SEO over the past few years,” said Thomas Husson, a vice …and more »

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The Easter egg in Apple’s new App Store and why it matters – Mashable

9 Reasons Your Company Should Invest In Employee Advocacy – Business 2 Community

Business 2 Community9 Reasons Your Company Should Invest In Employee AdvocacyBusiness 2 Community… continues to create valuable content that is worth sharing, your new leads will be more likely to engage with your brand themselves. Plus, more traffic means even more potential leads and opportunity to move the lead from the initial stage of the …

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9 Reasons Your Company Should Invest In Employee Advocacy – Business 2 Community

Jake Gyllenhaal’s ‘Stronger’ will make you cry, but not for the reasons you think – Mashable

MashableJake Gyllenhaal's 'Stronger' will make you cry, but not for the reasons you thinkMashableThose are the questions at the heart of Stronger, starring Jake Gyllenhaal as Boston Marathon bombing survivor Jeff Bauman. The marketing suggests an uplifting tearjerker, and that's not entirely wrong. You probably will come away with your cheeks wet …and more »

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Jake Gyllenhaal’s ‘Stronger’ will make you cry, but not for the reasons you think – Mashable

ANA study on ‘crippling’ talent crisis says students aren’t sure if a career in advertising is meaningful – The Drum

The DrumANA study on 'crippling' talent crisis says students aren't sure if a career in advertising is meaningfulThe DrumThe talent crisis facing the advertising and marketing industries is hitting a tipping point that could prove to be dire if clear steps aren't taken to make the fields more appealing, according to a recent report out of the ANA Educational Foundation …and more »

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ANA study on ‘crippling’ talent crisis says students aren’t sure if a career in advertising is meaningful – The Drum

ANA study on ‘crippling’ talent crisis says students aren’t sure if a … – The Drum

The DrumANA study on 'crippling' talent crisis says students aren't sure if a …The DrumThe talent crisis facing the advertising and marketing industries is hitting a tipping point that could prove to be dire if clear steps aren't taken to make the fields …and more »

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ANA study on ‘crippling’ talent crisis says students aren’t sure if a … – The Drum

iOS 11 Kickstarts Mobile AR Marketing – Mobile Marketing Watch

Mobile Marketing WatchiOS 11 Kickstarts Mobile AR MarketingMobile Marketing WatchThe following is a guest contributed post by Vince Cacace, CEO at Vertebrae. The beginning of the era of augmented reality is here, and we have the device in our pocket to thank. When a new technological innovation evolves from the theoretical to the …

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iOS 11 Kickstarts Mobile AR Marketing – Mobile Marketing Watch