Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land

Survey results: Here's what 376 marketers say is working in online marketingMarketing LandLast year, I attempted to answer these questions with an original survey I called “What Works in Online Marketing,” and I walked away with some interesting revelations about the state of the industry. Now that it's a year old, I figured it was time to …

Continue at source: 

Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land

5 Marketing Mistakes That Could Crush Your eCommerce Business – Forbes

Forbes5 Marketing Mistakes That Could Crush Your eCommerce BusinessForbesThere is a huge misconception that eCommerce is easy. People jump into the game thinking that the process is as easy as coming up with a few products to sell, but that is so far from the truth. When it comes to building an online business (of any kind …

See original article – 

5 Marketing Mistakes That Could Crush Your eCommerce Business – Forbes

Social Data: Making Marketing More Transparent – Adweek

AdweekSocial Data: Making Marketing More TransparentAdweekPeople still tend to think of the data gathered by companies like Nielsen and comScore as the information that drives most marketing decisions, whereas social data is still very much seen as being useful only for social media marketing initiatives …and more »

Source: 

Social Data: Making Marketing More Transparent – Adweek

Facebook focuses on growth marketing in global B2B campaign – The Drum

The DrumFacebook focuses on growth marketing in global B2B campaignThe DrumFacebook has commenced its first global B2B campaign focused on growth marketing. The goal of the campaign is to help performance marketers evolve their growth strategies on Facebook, to best meet the demands and expectations of consumers in a …and more »

Read the article: 

Facebook focuses on growth marketing in global B2B campaign – The Drum

Lead scoring: A bridge from marketing to actual sales – Marketing Land

Marketing LandLead scoring: A bridge from marketing to actual salesMarketing LandThe sales team complains that marketing is just spending money and working on campaigns that don't scale. Marketing claims they're generating the right type of leads because the score says so and they're taking every lead through the nurture process.

This article:  

Lead scoring: A bridge from marketing to actual sales – Marketing Land

Will marketing agencies always be nothing but sweatshops? – The Drum

The DrumWill marketing agencies always be nothing but sweatshops?The DrumThe Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him …

See the original post – 

Will marketing agencies always be nothing but sweatshops? – The Drum