Why internalising your marketing function is probably a bad idea – The Drum

The DrumWhy internalising your marketing function is probably a bad ideaThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Why internalising your marketing function is probably a bad idea – The Drum

Accenture acquires marketing and sales consultancy Brand Learning – The Drum

The DrumAccenture acquires marketing and sales consultancy Brand LearningThe Drum“More than 90 percent of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture's Customer & Channels practice …

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Accenture acquires marketing and sales consultancy Brand Learning – The Drum

CMOs struggle to master the geographic, culture and cost challenges of a truly localized ad campaign – The Drum

The DrumCMOs struggle to master the geographic, culture and cost challenges of a truly localized ad campaignThe DrumMarketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve. Despite the increased range of channels available to marketers, hitting …and more »

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CMOs struggle to master the geographic, culture and cost challenges of a truly localized ad campaign – The Drum

Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

AdweekFormer Y&R CEO Named Chief Client Officer at Meredith Xcelerated MarketingAdweekTom Sebok, a longtime agency executive who formerly served as North American CEO of Y&R and most recently ran the global PepsiCo account at BBDO, has joined Meredith Xcelerated Marketing (MXM) as its chief client officer. He will report to president …

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Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia – Adweek

AdweekQ&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About RussiaAdweekCANNES, France—Banners stating “Patriarchy is Boring” and “No Riot No Pussy” were posted on the Lumiere stage at the Palais theater for Pussy Riot's colorful Cannes Lions festival session Thursday afternoon. The feminist punk rock group took the stage …

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Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia – Adweek

Q&A: Pussy Riot on Cannes, Cause Marketing and What the … – Adweek

AdweekQ&A: Pussy Riot on Cannes, Cause Marketing and What the …AdweekCANNES, France—Banners stating “Patriarchy is Boring” and “No Riot No Pussy” were posted on the Lumiere stage at the Palais theater for Pussy Riot's colorful …and more »

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Q&A: Pussy Riot on Cannes, Cause Marketing and What the … – Adweek