Data is still the missing piece to the automotive marketing puzzle – The Drum

The DrumData is still the missing piece to the automotive marketing puzzleThe DrumIn today's fast evolving automotive industry, reaching consumers in a meaningful way is more challenging than ever before. Not only has the car itself changed dramatically over the last few years, but so too has the way consumers search for and buy one.

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Data is still the missing piece to the automotive marketing puzzle – The Drum

10 Questions with… Nicole Yershon, author, speaker & former Ogilvy Labs chief – The Drum

The Drum10 Questions with… Nicole Yershon, author, speaker & former Ogilvy Labs chiefThe DrumThe Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With… features …

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10 Questions with… Nicole Yershon, author, speaker & former Ogilvy Labs chief – The Drum

10 questions with… Andrew Canter, Global CEO, The Branded … – The Drum

The Drum10 questions with… Andrew Canter, Global CEO, The Branded …The DrumEach week The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to …and more »

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10 questions with… Andrew Canter, Global CEO, The Branded … – The Drum

10 questions with… Andrew Canter, Global CEO, Branded Content … – The Drum

The Drum10 questions with… Andrew Canter, Global CEO, Branded Content …The DrumEach week The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to …

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10 questions with… Andrew Canter, Global CEO, Branded Content … – The Drum

3 reasons I deleted your cold outreach email – Marketing Land

Marketing Land3 reasons I deleted your cold outreach emailMarketing LandThree Reasons I Deleted Your Cold Outreach Email | Marketing Land I've dedicated thousands and thousands of words to the value of outreach for your content marketing strategy — so much so that I've now found myself on the receiving end of pitches.

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3 reasons I deleted your cold outreach email – Marketing Land

GDPR for marketers: Five examples of ‘Legitimate Interests’ – Econsultancy (blog)

GDPR for marketers: Five examples of 'Legitimate Interests'Econsultancy (blog)Of course, any individual can object to direct marketing and it is one of the examples of legitimate interests for which objection is already fairly well understood and easy to action (often by unsubscribe link or by contacting the company in question …and more »

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GDPR for marketers: Five examples of ‘Legitimate Interests’ – Econsultancy (blog)