Mobile Milestone: Smartphone Penetration Reaches New Heights – Mobile Marketing Watch

Mobile Marketing WatchMobile Milestone: Smartphone Penetration Reaches New HeightsMobile Marketing WatchAccording to the latest industry data, smartphones are now in 80 percent of U.S. homes. All told, this impressive stat represents a six percentage point increase year-over-year (YOY). U.S.

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Mobile Milestone: Smartphone Penetration Reaches New Heights – Mobile Marketing Watch

Care and Feeding of Machine Learning in Marketing – 4Hoteliers

Care and Feeding of Machine Learning in Marketing4HoteliersAccording to a recent Forrester Research study, marketers who use machine learning are almost three times as likely to report revenue growth rates higher than their industry average. They are also more than twice as likely to “occupy a commanding …and more »

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Care and Feeding of Machine Learning in Marketing – 4Hoteliers

How Brands Can Identify the Best Influencers – Adweek

AdweekHow Brands Can Identify the Best InfluencersAdweekThe use of celebrity endorsements has a long and interesting history. To market his china and pottery in the 1760s, Josiah Wedgwood solicited the endorsement of royals to set his products above the competition. It worked. Wedgwood china was perceived …

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How Brands Can Identify the Best Influencers – Adweek

Why Most B2B Social Media Programs Fail to Generate Real Leads – Business 2 Community

Business 2 CommunityWhy Most B2B Social Media Programs Fail to Generate Real LeadsBusiness 2 Community… social media participation. Think of it as brand maintenance. You're ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Here's some reality: you're not going to generate many leads …

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Why Most B2B Social Media Programs Fail to Generate Real Leads – Business 2 Community

Why IoT product design is not just the product team’s job – TechTarget (blog)

Why IoT product design is not just the product team's jobTechTarget (blog)Who cares about UX design in the internet of things? In all likelihood, it's your product lead. In reality, UX development for connected products and services must be a cross-functional effort spanning everyone from strategy to sales to support and …

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Why IoT product design is not just the product team’s job – TechTarget (blog)

Snapchat’s Growth Stalls In Facebook’s Shadow; Stock Plunges – CBS DFW

CBS DFWSnapchat's Growth Stalls In Facebook's Shadow; Stock PlungesCBS DFWMatt Britton, CEO of social media marketing company Crowdtap and an expert on millennials, believes Snapchat has “gotten ahead of itself” in pushing out new features, when what it does best — and what it's most used for — is one-on-one messaging. “If …Snap Inc. Reports First Quarter 2017 Results – Snap Inc.Company Profile – Snap Inc.all 528 news articles »

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Snapchat’s Growth Stalls In Facebook’s Shadow; Stock Plunges – CBS DFW