People-based marketing requires good people – MarTech Today

MarTech TodayPeople-based marketing requires good peopleMarTech TodayPeople-based marketing is grounded in the ability to really know the person to whom you are marketing. It's not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved.

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People-based marketing requires good people – MarTech Today

The hidden key to truly effective customer marketing | The Drum – The Drum

The DrumThe hidden key to truly effective customer marketing | The DrumThe DrumIt's hard for online marketers to go five minutes these days without reading or hearing the phrase 'match rates'. Just like the 'engagement rate' craze that came …and more »

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The hidden key to truly effective customer marketing | The Drum – The Drum

3 Gift-Worthy Search Advertising Tips for Mother’s Day – Business 2 Community

3 Gift-Worthy Search Advertising Tips for Mother's DayBusiness 2 CommunityMother's Day is right around the corner. As children, husbands, significant others, friends, and even extended family search for the perfect gift to shower the moms in their lives, this celebratory holiday presents an opportunity for advertisers to …

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3 Gift-Worthy Search Advertising Tips for Mother’s Day – Business 2 Community

MashTalk: Did Burger King cross the line with its Google Home stunt? – Mashable

MashableMashTalk: Did Burger King cross the line with its Google Home stunt?MashableNeedless to say, Google Home users were pissed at the invasiveness of the marketing stunt, and Google moved quickly to block the phrase. But did Burger King really screw up big time and cross the line, or should we expect more brands to start …and more »

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MashTalk: Did Burger King cross the line with its Google Home stunt? – Mashable

Top 6 Ways to Improve Customer Service | AccountingWEB – Accountingweb.com (blog)

Accountingweb.com (blog)Top 6 Ways to Improve Customer Service | AccountingWEBAccountingweb.com (blog)'Make a customer, not a sale', so many successful businesses have lived by this phrase for centuries. It's no secret that customer support can make or break.and more »

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Top 6 Ways to Improve Customer Service | AccountingWEB – Accountingweb.com (blog)

Confused Americans thought Amazon’s fake radio station was real and started fighting on Twitter – Mashable

MashableConfused Americans thought Amazon's fake radio station was real and started fighting on TwitterMashableRemember 1938, when Orson Welles went on the radio and broadcasted "War of the Worlds," accidentally convincing a surprising number of Americans that aliens had successfully invaded the United States? Well it's 2017, aliens have yet to invade the …and more »

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Confused Americans thought Amazon’s fake radio station was real and started fighting on Twitter – Mashable