Ikea and 72andSunny Amsterdam Share How They Worked … – Adweek

AdweekIkea and 72andSunny Amsterdam Share How They Worked …AdweekLast week as Apple announced the launch of its upcoming devices, Ikea announced it would be launching Ikea Place—an app for the new iOS 11 operating …and more »

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Ikea and 72andSunny Amsterdam Share How They Worked … – Adweek

Instant messaging usurps declining email as most innovative brand marketing tool claims Adobe research – The Drum

The DrumInstant messaging usurps declining email as most innovative brand marketing tool claims Adobe researchThe DrumStephan Dietrich, vice president for Adobe Campaign, said: “As brands continue to embrace email marketing as a pivotal component to build delightful, holistic experiences, many struggle with meeting customers' heightened demands. Our new email …and more »

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Instant messaging usurps declining email as most innovative brand marketing tool claims Adobe research – The Drum

Contrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar Stores – Adweek

AdweekContrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar StoresAdweekA new report suggests that contrary to popular assumptions about the much-coveted generation of digital natives, millennial shoppers actually like going to brick-and-mortar stores—a great deal, actually. According to research by behavioral marketing …

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Contrary to Popular Belief, Millennial Shoppers Actually Like Going to Brick-and-Mortar Stores – Adweek

How can consumer behaviour used to strengthen insight – Information Age

Information AgeHow can consumer behaviour used to strengthen insightInformation AgeAnswering why can help companies pinpoint emotion, which “is the core driver of customer loyalty and spending,” according to Forrester Research. Surveys ensure the voice of the customer is part of everything marketers do. They are valuable tools in not …

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How can consumer behaviour used to strengthen insight – Information Age

Deloitte Digital raids Havas for chief creative as it announces acquisition of Acne – The Drum

The DrumDeloitte Digital raids Havas for chief creative as it announces acquisition of AcneThe DrumThe news proves the consultancy shows no sign of stopping in its bid to take on the creative marketing scene's traditional networks and agencies, having added Market Gravity to its portfolio just two months ago. It snapped up the San Franciscan Heat …and more »

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Deloitte Digital raids Havas for chief creative as it announces acquisition of Acne – The Drum

Always in beta: How ‘brand Singapore’ has withstood the test of time – The Drum

The DrumAlways in beta: How 'brand Singapore' has withstood the test of timeThe DrumThat difficult task falls to the Singapore Tourism Board, which upon realising other countries were racing to provide personalised travel and improved destination marketing, acted by reviewing its marketing strategy and publishing a 'Marketing Strategy …

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Always in beta: How ‘brand Singapore’ has withstood the test of time – The Drum