Facebook introduces retention optimization option for app advertisers – Marketing Land

Marketing LandFacebook introduces retention optimization option for app advertisersMarketing Land“In early tests with Facebook's retention optimization, we were able to acquire users who returned to the app more often with an approximately 42 percent reduction in cost per [day two] retention compared to install optimization,” says Starz SVP of …

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Facebook introduces retention optimization option for app advertisers – Marketing Land

Facebook aims to give more transparency around brand-influencer relationships – Marketing Land

Marketing LandFacebook aims to give more transparency around brand-influencer relationshipsMarketing LandThe company is also testing new ways for marketers to disclose sponsor relationships and affiliate marketing relationships, making it possible to denote such partnerships within the content of a post versus a label on the post. Facebook reports posts …and more »

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Facebook aims to give more transparency around brand-influencer relationships – Marketing Land

Power play: how Fortnite, Dota and League of Legends became … – The Drum

The DrumPower play: how Fortnite, Dota and League of Legends became …The DrumVery few of us had heard of Fortnite a year ago. Now it boasts an obsessive fanbase of hundreds of millions of school kids, teens and adults. eSports, meanwhile …and more »

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Power play: how Fortnite, Dota and League of Legends became … – The Drum

Power play: how Fortnite, Dota and League of Legends became marketing phenomena – The Drum

The DrumPower play: how Fortnite, Dota and League of Legends became marketing phenomenaThe DrumVery few of us had heard of Fortnite a year ago. Now it boasts an obsessive fanbase of hundreds of millions of school kids, teens and adults. eSports, meanwhile, is increasingly a cultural phenomenon, with 20 million people entering the 2018 Fifa …and more »

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Power play: how Fortnite, Dota and League of Legends became marketing phenomena – The Drum

Twitter reported to be under investigation for violating GDPR – Marketing Land

Marketing LandTwitter reported to be under investigation for violating GDPRMarketing LandEyal Katz, senior marketing manager for Namogoo's GDPR Insights, said that if t.co is considered by the authorities to help “enrich personal data with click tracking history, then the entire martech ecosystem could be heading for a GDPR tailspin.”.Twitter Under Formal Investigation for How It Tracks Users in the GDPR EraFortuneall 13 news articles »

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Twitter reported to be under investigation for violating GDPR – Marketing Land

Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land

Marketing LandWill Facebook's news aggregation feature increase engagement for local publishers?Marketing LandThat could mean good news for local publishers, and the geo-targeting marketers that advertise with them. The project just recently expanded its test from a “couple of dozen” cities to more than 100. As it continues to refine this feature, it expects …

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Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land