Merkle Loyalty Solutions Named a Strong Performer among Customer Loyalty Solutions – SYS-CON Media (press release)

Merkle Loyalty Solutions Named a Strong Performer among Customer Loyalty SolutionsSYS-CON Media (press release)Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, ranked Merkle Loyalty Solutions, formerly 500friends, as a strong performer in …and more »

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Merkle Loyalty Solutions Named a Strong Performer among Customer Loyalty Solutions – SYS-CON Media (press release)

What in the world is growth hacking—and why you should learn to do it – Mashable

MashableWhat in the world is growth hacking—and why you should learn to do itMashableJust to let you know, if you buy something featured here, Mashable might earn an affiliate commission. … But even those mega-giants of the tech world began in someone's garage and—with the help of clever marketing—grew to what they are today. That …

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What in the world is growth hacking—and why you should learn to do it – Mashable

The odds get longer for Paddy Power Betfair – Financial Times

Financial TimesThe odds get longer for Paddy Power BetfairFinancial TimesBetfair was to gain additional financial and marketing muscle, while Paddy Power would benefit from technological systems to push forward its online business. The tie-up had forced its rivals into seeking similarly transformational deals. By the end of …and more »

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The odds get longer for Paddy Power Betfair – Financial Times

How Market Research Can Help Perfect Your Inbound Marketing Plan – Business 2 Community

Business 2 CommunityHow Market Research Can Help Perfect Your Inbound Marketing PlanBusiness 2 CommunityOnce developed, a buyer persona profile influences everything from marketing content, to sales funnel development, product development and so on. With robust and realistic buyer personas, businesses have a map, direction, and destination so that their …

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How Market Research Can Help Perfect Your Inbound Marketing Plan – Business 2 Community

Why social media matters more than ever to hospitality marketing – The Drum

The DrumWhy social media matters more than ever to hospitality marketingThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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Why social media matters more than ever to hospitality marketing – The Drum

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest – MarTech Today

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnestMarTech TodayLate last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations … A transfer of power from the tech team to the marketing team? Additionally, some CMOs …

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Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest – MarTech Today