Underinvestment in Measurement and Advertising Spend Stifles Long-term Business Growth, According to Neustar’s … – Forbes

Underinvestment in Measurement and Advertising Spend Stifles Long-term Business Growth, According to Neustar's …ForbesSeptember 12, 2017 (STERLING, Va.) – Neustar, Inc., a trusted, neutral provider of real-time information services, today released the findings of a Marketing Accountability report in collaboration with the Forbes CMO Practice. An analysis of over 800 …and more »

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Underinvestment in Measurement and Advertising Spend Stifles Long-term Business Growth, According to Neustar’s … – Forbes

Bain launches ADAPT, combines strategy, digital and tech offerings – Consultancy.uk

Consultancy.ukBain launches ADAPT, combines strategy, digital and tech offeringsConsultancy.ukADAPT will also offer digital marketing services to expand clients' test-and-learn capabilities, as Bain also seeks to intervene in a growing trend among the consulting industry that has seen major investment from its competitors in advertising and …

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Bain launches ADAPT, combines strategy, digital and tech offerings – Consultancy.uk

What are customer personas and why are they so important? – Econsultancy (blog)

What are customer personas and why are they so important?Econsultancy (blog)Instead of creating content and marketing it to a specific segment, customer personas can help to inform what kind of content is created in the first place. Insight into whether the customer cares about topics like charity, technology or the …

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What are customer personas and why are they so important? – Econsultancy (blog)

A 10-step process to writing excellent B2B blog posts – Econsultancy (blog)

Econsultancy (blog)A 10-step process to writing excellent B2B blog postsEconsultancy (blog)Whatever debate there may be about the efficacy of content marketing for some B2C brands, publishing online has been an undoubted boon for B2B. Now I wouldn't call myself an expert at writing blog posts, but I have written an awful lot of them aimed at …

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A 10-step process to writing excellent B2B blog posts – Econsultancy (blog)

Axis Capital (AXS) Promotes Robert Hartman to COO – StreetInsider.com

Axis Capital (AXS) Promotes Robert Hartman to COOStreetInsider.comPrior to AXIS, Mr. Hartman was a partner at McKinsey & Company, where he led the Pittsburgh office for five years and was a member of the firm's Insurance Practice. During his more than 11 years at McKinsey, he counseled leading P&C insurance companies …and more »

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Axis Capital (AXS) Promotes Robert Hartman to COO – StreetInsider.com

5 Website Best Practices that Produce More Leads and Faster Growth – Business 2 Community

5 Website Best Practices that Produce More Leads and Faster GrowthBusiness 2 CommunityAnd that transformation can only happen if you have produced content for people at multiple stages of your sales funnel. Suppose someone first discovers you through a blog post. You need a way to keep them engaged and demonstrate that you have a deep …

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5 Website Best Practices that Produce More Leads and Faster Growth – Business 2 Community