Why Amazon’s purchase of Whole Foods Market signals a New World Order for retailers and brands – The Drum

The DrumWhy Amazon's purchase of Whole Foods Market signals a New World Order for retailers and brandsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

Original source:  

Why Amazon’s purchase of Whole Foods Market signals a New World Order for retailers and brands – The Drum

5 burning questions Blue Apron’s IPO is about to answer – TechCrunch

TechCrunch5 burning questions Blue Apron's IPO is about to answerTechCrunchAs it ramps up its marketing spend it needs to grab customers that can return the value of that marketing spend and keep them. Getting a customer to come in and buy something from a promotion is a good entry point, but the real value is going to be …and more »

View the original here: 

5 burning questions Blue Apron’s IPO is about to answer – TechCrunch

Election set to shape Albania’s relationship with the EU – Financial Times

Financial TimesElection set to shape Albania's relationship with the EUFinancial TimesAn opinion poll by IPR Marketing of Italy for OraNews, a private Albanian television station, predicted the Socialists would capture 48 per cent of the vote to 33 per cent for the right of centre Democratic party under Lulzim Basha, a former foreign …and more »

Continue reading:  

Election set to shape Albania’s relationship with the EU – Financial Times

Katy Perry’s messy wokeness won’t solve her identity crisis – Mashable

MashableKaty Perry's messy wokeness won't solve her identity crisisMashableWhether Perry is driven to do so because of a marketing strategy to reach a new audience with what she calls "purposeful pop," or a reflection of her deep-seated desire to use her platform for good, or some misguided combination of both, the aftermath …

Read original article:

Katy Perry’s messy wokeness won’t solve her identity crisis – Mashable

Private equity puts $600m into Mobike ahead of UK expansion – Financial Times

Financial TimesPrivate equity puts $600m into Mobike ahead of UK expansionFinancial TimesThe companies earn a small fee — usually less than Rmb1 ($0.15) — and the GPS data of the user's journey, which it can use for marketing purposes. The bikes provide “last mile” transport, such as from the subway stations to offices, but the concept …and more »

Taken from: 

Private equity puts $600m into Mobike ahead of UK expansion – Financial Times

Why I’m investing in advertising and marketing technology startups – The Drum

Why I'm investing in advertising and marketing technology startupsThe DrumEric Franchi, co-founder of adtech outfit Undertone, and now an angel investor, recently exited the outfit and is now helping fund some of what he sees the most innovative early stage companies in digital. Here he shares insights into what he believes …

This article:  

Why I’m investing in advertising and marketing technology startups – The Drum