Five steps to 10x smarter marketing – The Drum

Five steps to 10x smarter marketingThe DrumBeing “better” isn't enough: today's benchmark of success is being “10x” better than anyone or anything else. This double-digit multiplier first gained currency in developer circles as a way of differentiating the impact of high-level performers versus …

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Five steps to 10x smarter marketing – The Drum

How Marketing and Sales Can Achieve the Alignment Imperative – Customer Think

How Marketing and Sales Can Achieve the Alignment ImperativeCustomer ThinkMisalignment between sales and marketing can cause companies to miss their revenue targets even if both the marketing and sales departments are good at their individual functions. A revenue-killing gap can occur if your sales leader and marketing …

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How Marketing and Sales Can Achieve the Alignment Imperative – Customer Think

5 ways adopting the mindset of a UX designer can help grow your … – Mashable

5 ways adopting the mindset of a UX designer can help grow your …MashableMona Patel is an entrepreneur and UX expert. On #BizChats she breaks down the mindset behind UX and shares the power behind being a good listener.and more »

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5 ways adopting the mindset of a UX designer can help grow your … – Mashable

These 5 UX designer habits are the secret skills every entrepreneur needs – Mashable

These 5 UX designer habits are the secret skills every entrepreneur needsMashableBusiness advice can come from all types of sources. But one unconventional way to grow as an entrepreneur: think like a UX designer. As an entrepreneur, speaker, mentor, professor, Amazon best-selling author of Reframe, UX expert with more than 18 …and more »

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These 5 UX designer habits are the secret skills every entrepreneur needs – Mashable

How automation came to be more important than cost when choosing an ESP – Econsultancy (blog)

How automation came to be more important than cost when choosing an ESPEconsultancy (blog)The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become. When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose …

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How automation came to be more important than cost when choosing an ESP – Econsultancy (blog)

SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformationThe DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum