Marketing For The Modern Enterprise: A Return To The Fundamentals – Forbes

ForbesMarketing For The Modern Enterprise: A Return To The FundamentalsForbesI love the enterprise market. Marketing products or services that help large organizations solve important issues impacting their business success is where my professional interest and passion have always been. Figuring out the best way to market …

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Marketing For The Modern Enterprise: A Return To The Fundamentals – Forbes

Half of marketers admit they lack appropriate metrics in IPA/ISBA study – The Drum

The DrumHalf of marketers admit they lack appropriate metrics in IPA/ISBA studyThe DrumA new study commissioned jointly by the IPA and ISBA has found that only half of marketers currently have appropriate marketing metrics and measures in place, a situation compounded by an admission from 75% of marketers and 73% of agencies that …

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Half of marketers admit they lack appropriate metrics in IPA/ISBA study – The Drum

The Full Stack Marketer Guide: What They Are and How to Be One – Business 2 Community

Business 2 CommunityThe Full Stack Marketer Guide: What They Are and How to Be OneBusiness 2 Community… CTA optimization; Growth hacking; Design/user experience; Branding/positioning; Copywriting; Customer support/success; HTML (mainly for WordPress); Funnel marketing; Content marketing; Video marketing; Email marketing; Mobile marketing (app store …

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The Full Stack Marketer Guide: What They Are and How to Be One – Business 2 Community

Ambassador Casper Klynge: The World’s First Tech Ambassador | Talks at Google

Denmark has decided to elevate technological diplomacy (TechPlomacy) to a crosscutting priority in its foreign and security policy. To spearhead these efforts, the Danish Government appointed Denmark’s (and the world’s) first ever Tech Ambassador, thereby allocating considerable diplomatic resources towards technological and digital developments. The Office of the Tech Ambassador has a global mandate and a physical presence across three time zones in Silicon Valley, Copenhagen and Beijing, thus transcending borders and regions and rethinking traditional diplomatic representation in the process. Moderated by Rasmus Greve.

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Ambassador Casper Klynge: The World’s First Tech Ambassador | Talks at Google

Advertising veteran Adam Kerj joins Accenture Interactive in Nordics – Consultancy.eu

Consultancy.euAdvertising veteran Adam Kerj joins Accenture Interactive in NordicsConsultancy.euKerjs' appointment is part of Accenture Interactive's strategy to bolster its presence in the region. The firm has a strong presence in Sweden, thanks … Meanwhile, US strategy consultant McKinsey & Company bolted-on Veryday in the Nordics in 2016, a …

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Advertising veteran Adam Kerj joins Accenture Interactive in Nordics – Consultancy.eu

How To Avoid A Marketing Metrics Train Wreck – Forbes

ForbesHow To Avoid A Marketing Metrics Train WreckForbesSenior management focuses on conversions while sales and marketing teams focus on new leads. Recurring revenue metrics are downplayed or ignored. Test results for offers are dismissed by senior leadership as too tactical, rather than the acknowledged …

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How To Avoid A Marketing Metrics Train Wreck – Forbes