10 lessons from Marketo’s growth to a multi-billion-dollar exit – TechCrunch

TechCrunch10 lessons from Marketo's growth to a multi-billion-dollar exitTechCrunchThe credit for this dream-come-true Silicon Valley company goes to the co-founding team of Phil Fernandez, Jon Miller and David Morandi, who together built an amazing customer-first product, defined a breakthrough category and launched a marketing …

Originally posted here – 

10 lessons from Marketo’s growth to a multi-billion-dollar exit – TechCrunch

Google-incubated AdLingo uses chatbot integration to create conversational ads – TechCrunch

TechCrunchGoogle-incubated AdLingo uses chatbot integration to create conversational adsTechCrunch“Conversational marketing” is a phrase that I hear a lot, but when the team at AdLingo uses it, they mean something specific — namely, bringing chatbots and other conversational assistants into online advertising. The startup is part of Google's Area …

Credit – 

Google-incubated AdLingo uses chatbot integration to create conversational ads – TechCrunch

Manthan Listed in AI Categories of Gartner Hype Cycle for Retail Technologies, 2018 – Global Banking And Finance Review (press release)

Manthan Listed in AI Categories of Gartner Hype Cycle for Retail Technologies, 2018Global Banking And Finance Review (press release)In 2014, Manthan featured its recommendation engine for targeted customer marketing. In 2017, Manthan launched the worlds first AI-powered conversational agent for business analytics. 2018 saw the launch of intelligent in-store personalization …and more »

See the article here:

Manthan Listed in AI Categories of Gartner Hype Cycle for Retail Technologies, 2018 – Global Banking And Finance Review (press release)

How machine learning is helping marketers get the edge – The Drum

The DrumHow machine learning is helping marketers get the edgeThe DrumSome say marketing is an art. Sure, being creative with your slogans, copywriting and other marketing collateral is important but the 'art' component should not extend to areas where it does not belong. Creatively brainstorming your product pricing …

See original article:  

How machine learning is helping marketers get the edge – The Drum

From funnel to flywheel – Search Engine Land

Search Engine LandFrom funnel to flywheelSearch Engine LandIf you're like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but …and more »

Original post – 

From funnel to flywheel – Search Engine Land

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI – Business 2 Community

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROIBusiness 2 CommunityAll of these are influencer marketing campaigns in their own right and helped to drive millions of dollars in sales. Hailley: Today, influencer marketing takes many different … Hailley: A robust influencer marketing strategy will often include macro …and more »

Original post: 

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI – Business 2 Community