The trick to justifying spend in a crowded market is revenue-driven outcomes – The Drum

The DrumThe trick to justifying spend in a crowded market is revenue-driven outcomesThe DrumApplying the concept of almost perfect information in the marketplace, enterprises must adopt an approach that leverages the availability of customer information. This will aid an effective strategy for intelligent marketing spend. With a data-driven …

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The trick to justifying spend in a crowded market is revenue-driven outcomes – The Drum

Product Cost Management Reaches the “Slope of Enlightenment” in Gartner Hype Cycle – PR Web (press release)

PR Web (press release)Product Cost Management Reaches the “Slope of Enlightenment” in Gartner Hype CyclePR Web (press release)According to the U.S. marketing research institute Gartner Inc., Product Cost Management software has reached what is known as the “Slope of Enlightenment” in the Hype Cycle, a benchmark for evaluating emerging technologies. FACTON Cost Estimating …Gartner (NYSE:IT) Earns Coverage Optimism Score of 0.11Sports PerspectivesBollard Group LLC Acquires 36798 Shares of Gartner, Inc. (NYSE:IT)The Cerbat GemZacks Investment Research Upgrades Gartner, Inc. (NYSE:IT) to “Buy”Community Financial NewsTranscript Daily -BBNS -Stock Observerall 17 news articles »

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Product Cost Management Reaches the “Slope of Enlightenment” in Gartner Hype Cycle – PR Web (press release)

Is marketing enough to tackle gender inequality? – The Drum

Is marketing enough to tackle gender inequality?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Is marketing enough to tackle gender inequality? – The Drum

Why the marketing campaign is dead and what should replace it – MarTech Today

MarTech TodayWhy the marketing campaign is dead and what should replace itMarTech TodayThey built a $20 billion company — without running a single marketing campaign. As AOL co-founder Steve Case noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and …

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Why the marketing campaign is dead and what should replace it – MarTech Today

Breaking down silos in e-commerce retail – Search Engine Land

Search Engine LandBreaking down silos in e-commerce retailSearch Engine LandI believe that in order to create a truly optimized marketing process, retailers need to integrate their product advertising efforts with inventory management and price competitiveness. Let’s look at what can be achieved by breaking down these …

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Breaking down silos in e-commerce retail – Search Engine Land

Salesforce AI helps brands track images on social media – TechCrunch

TechCrunchSalesforce AI helps brands track images on social mediaTechCrunchRob Begg, VP of product marketing for social and advertising products at Salesforce, says it's about letting the machine loose on tasks for which it's better suited. “If you think of it from a company point of view, there is a huge volume of tweets and …and more »

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Salesforce AI helps brands track images on social media – TechCrunch