The most joyful digital news stories from the last week – Econsultancy (blog)

Econsultancy (blog)The most joyful digital news stories from the last weekEconsultancy (blog)Call it a guilty conscious, perhaps. Whatever my stance on ASMR (and who could deny the appeal of George Hamilton dressed as Colonel Sanders), I'm a big fan of Ikea's marketing, including this left-of-field approach to a product showcase video.

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The most joyful digital news stories from the last week – Econsultancy (blog)

Amazon advertising: Beyond Prime Day – Marketing Land

Marketing LandAmazon advertising: Beyond Prime DayMarketing LandMany marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing and distribution strategies. With Amazon delivering a 60% year-over-year growth rate for Prime Day, it seems …

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Amazon advertising: Beyond Prime Day – Marketing Land

When Presenting to Senior Leaders – Start With the Answer First – Business 2 Community

Business 2 CommunityWhen Presenting to Senior Leaders – Start With the Answer FirstBusiness 2 CommunityAn invitation to present to C-Suite leaders typically prompts excitement. It's sometimes even a wow moment. “Hurrah, here's my chance to show what I can do!” Yet all too often, enthusiasm spirals downward into an abyss of fear as the impact of the …

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When Presenting to Senior Leaders – Start With the Answer First – Business 2 Community

Why the marketing machine needs a hand from God – The Drum

The DrumWhy the marketing machine needs a hand from GodThe DrumWithout fear or favour, Richard J. Hillgrove VI tips the tables up on world leaders, brands and countries who all often think they can hide behind the smoke and mirrors via their communications professionals. Bang On takes a full throttle, punk …

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Why the marketing machine needs a hand from God – The Drum

Why the marketing machine needs a hand from God – The Drum

The DrumWhy the marketing machine needs a hand from GodThe DrumWithout fear or favour, Richard J. Hillgrove VI tips the tables up on world leaders, brands and countries who all often think they can hide behind the smoke and mirrors via their communications professionals. Bang On takes a full throttle, punk …

See original article – 

Why the marketing machine needs a hand from God – The Drum

Getting ahead of the marketing curve: 5 digital trends you must capitalize on now – MarTech Today

MarTech TodayGetting ahead of the marketing curve: 5 digital trends you must capitalize on nowMarTech TodayStaying ahead of digital marketing trends and adapting strategies accordingly are essential to success. The brands that succeed are the ones that build an online experience tailored to the consumer, meeting their needs every step of the way. Sixty-one …and more »

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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now – MarTech Today