Achieving U(X)topia for next-generation product design and marketing – Research Information

Research InformationAchieving U(X)topia for next-generation product design and marketingResearch InformationWhen it comes to market research, marketers may start with broad demographic data to size the market, while user experience (UX) teams start with qualitative user interviews and focus groups to understand individual customer's needs and goals. Although …

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Achieving U(X)topia for next-generation product design and marketing – Research Information

How to Truly Define and Measure Client Profitability in Creative Agencies – Business 2 Community

How to Truly Define and Measure Client Profitability in Creative AgenciesBusiness 2 CommunityKnowing what and how to measure impacts your bottom line. With the right automated, integrated tools and technology, tracking, measuring, and reporting become easy. To help illustrate how to truly define and measure client profitability, let's review …

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How to Truly Define and Measure Client Profitability in Creative Agencies – Business 2 Community

Can Google’s ad blocker save the online ad industry from itself? – Mashable

MashableCan Google's ad blocker save the online ad industry from itself?MashableInstead of eliminating the worst ads, though, the rules have generally served to bifurcate where they appear, according to Scott Cunningham, a prominent digital publishing and marketing consultant. More respectable sites have taken steps towards …and more »

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Can Google’s ad blocker save the online ad industry from itself? – Mashable

Fuschia, Google’s Experimental Mobile OS, Solves Glaring Problems That Apple Doesn’t Get – Co.Design (blog)

Co.Design (blog)Fuschia, Google's Experimental Mobile OS, Solves Glaring Problems That Apple Doesn't GetCo.Design (blog)Recently, I watched an eminent UX designer give a talk about the need for timelessness in digital design. He wanted to know: Why shouldn't digital design be as long-lived and as endlessly useful as Helvetica, or a chair by Mies van der Rohe? And then …and more »

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Fuschia, Google’s Experimental Mobile OS, Solves Glaring Problems That Apple Doesn’t Get – Co.Design (blog)

Pandora sells $150M in preferred stock to KKR to fund shift to on-demand – TechCrunch

TechCrunchPandora sells $150M in preferred stock to KKR to fund shift to on-demandTechCrunchPandora is taking a cash infusion to maintain “a strong balance sheet” as it struggles to shift from radio to the increasingly popular on-demand streaming model. Private equity firm KKR has agreed to buy $150 million in Series A preferred Pandora …and more »

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Pandora sells $150M in preferred stock to KKR to fund shift to on-demand – TechCrunch

There aren’t enough statues of women—so this app creates them in augmented reality – Mashable

MashableThere aren't enough statues of women—so this app creates them in augmented realityMashableLaunched last month with Current Studios, marketing firm Y&R's The Whole Story Project uses augmented reality like in Pokémon Go to create and place statues of famous women in spots where they're noticeably missing. Already 22 statues have gone up in …and more »

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There aren’t enough statues of women—so this app creates them in augmented reality – Mashable