Unilever’s in-house agency is now operating in over 20 countries – The Drum

The DrumUnilever's in-house agency is now operating in over 20 countriesThe DrumDespite the ambiguities, the ripple effects have been felt across the global ad industry, with Havas Group chief Yannick Bollore calling out Unilever's move to in-house elements of the marketing mix, and thus reduce fees, as one of the underlying …

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Unilever’s in-house agency is now operating in over 20 countries – The Drum

Luke Timmerman: "Hood: Trailblazer of the Genomics Age" | Talks at Google

Lee Hood led a team at Caltech that developed the automated DNA sequencer, the tool that paved the way for the Human Genome Project. Author Luke Timmerman and Dr. Krishna Yeshwant of Google Ventures discuss Hood, Timmerman’s path to writing the book, and the current state of biotech. In “Hood: Trailblazer of the Genomics Age,” journalist Luke Timmerman zeroes in on a charismatic, controversial personality. Never-before-reported details are drawn from the scientist’s confidential files, public records, and more than 150 interviews with Hood and his family, friends, collaborators, and detractors…

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Luke Timmerman: "Hood: Trailblazer of the Genomics Age" | Talks at Google

10 top tips for those getting started with marketing automation – Econsultancy (blog)

10 top tips for those getting started with marketing automationEconsultancy (blog)Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer. Yet at a recent Econsultancy event, Digital Cream …

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10 top tips for those getting started with marketing automation – Econsultancy (blog)

New Self-Serve Programmatic Advertising Platform Launched for … – Mobile Marketing Watch

Mobile Marketing WatchNew Self-Serve Programmatic Advertising Platform Launched for …Mobile Marketing WatchThis week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to …and more »

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New Self-Serve Programmatic Advertising Platform Launched for … – Mobile Marketing Watch

Coresystems Positioned in the ‘Niche Players’ Quadrant of the Gartner Magic Quadrant for Field Service Management … – Broadway World

Coresystems Positioned in the 'Niche Players' Quadrant of the Gartner Magic Quadrant for Field Service Management …Broadway WorldSAN FRANCISCO, CA – Coresystems, a forerunning provider of cloud-based field service and workforce management software for mid-sized and large enterprises' field service organizations, today announced it has been positioned by Gartner, Inc. in the …and more »

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Coresystems Positioned in the ‘Niche Players’ Quadrant of the Gartner Magic Quadrant for Field Service Management … – Broadway World

How a shot of coffee culture rejuvenated Tia Maria – The Drum

The DrumHow a shot of coffee culture rejuvenated Tia MariaThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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How a shot of coffee culture rejuvenated Tia Maria – The Drum