Report – Governments could save $1 trillion globally through digitization – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through digitizationDiginomicaA new study released by McKinsey & Company looks broadly at the changing expectations of citizens and how governments are falling to meet demand, especially within the context of restricted public spending. However, McKinsey argues that if governments …

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Report – Governments could save $1 trillion globally through digitization – Diginomica

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment – Search Engine Land

Search Engine LandYour flexible SEO strategy: Creation, execution and measurement in an ever-changing environmentSearch Engine LandLike any marketing channel, SEO is an investment. Whether you're using in-house resources or hiring an agency to do the work, SEO isn't free. To make the most of your SEO time (and perhaps direct financial) investment, it's helpful to have an SEO …and more »

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Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment – Search Engine Land

National Galleries of Scotland hires Dobbie’s former marketing chief Jo Coomber – The Drum

The DrumNational Galleries of Scotland hires Dobbie's former marketing chief Jo CoomberThe DrumBased in Edinburgh, Coomber, who left Dobbies at the start of the year, will be tasked with overseeing the press and marketing, digital content, education and trading elements for the organisation in a bid to continually increase its international …

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National Galleries of Scotland hires Dobbie’s former marketing chief Jo Coomber – The Drum

3 ways to boost your content marketing program’s performance – Marketing Land

Marketing Land3 ways to boost your content marketing program's performanceMarketing LandAre you ready to take your content marketing program to the next level? Have you seen some program success? You're driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today …

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3 ways to boost your content marketing program’s performance – Marketing Land

Snapchat makes it possible to search for Stories by keywords – Marketing Land

Snapchat makes it possible to search for Stories by keywordsMarketing LandMarketing Land; Sections. MarTech · CMO · Social · SEM · SEO · Mobile · Analytics · Display · Email · Retail · Video · Home. Submit. Follow Us. …

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Snapchat makes it possible to search for Stories by keywords – Marketing Land

Can marketing help bridge the public sector technology divide? – The Drum

The DrumCan marketing help bridge the public sector technology divide?The DrumMore profoundly, marketing and in particular PR can play a role in alleviating the NHS funding crisis by helping to reduce demand for unnecessary treatments through better public health and joined-up care. This is primarily a problem of attitudes and …

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Can marketing help bridge the public sector technology divide? – The Drum