Publisher data, brand partnerships and AI: takeaways from The Drum’s performance marketing breakfast – The Drum

The DrumPublisher data, brand partnerships and AI: takeaways from The Drum's performance marketing breakfastThe DrumPerformance marketing and brand marketing are often portrayed as warring factions fighting a battle for client spend between short-term sales goals and long-term brand building objectives. But if one thing was apparent at The Drum's recent Performance …

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Publisher data, brand partnerships and AI: takeaways from The Drum’s performance marketing breakfast – The Drum

Passive Aggressive Business Cultures – Business 2 Community

Business 2 CommunityPassive Aggressive Business CulturesBusiness 2 CommunityCommitments that emphasize fitting in frequently mitigate dynamic analysis and creative out of the box thinking. Gossip, norms, and networks that reinforce the herd mentality (see … The framework upon which this is built requires integrated strategic …

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Passive Aggressive Business Cultures – Business 2 Community

Mic adds $6.5M from WPP to build out its news brand for millennials – TechCrunch

TechCrunchMic adds $6.5M from WPP to build out its news brand for millennialsTechCrunchMillennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world's biggest …and more »

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Mic adds $6.5M from WPP to build out its news brand for millennials – TechCrunch

5 Ways to Extend the Life of Survey Data – Business 2 Community

5 Ways to Extend the Life of Survey DataBusiness 2 CommunityAfter you get the data in your hands, release your creative inhibitions and brainstorm all the different ways you can break down, reuse and reversion your content. Depending on your campaign goals, target audience and timelines, you'll have plenty of …

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5 Ways to Extend the Life of Survey Data – Business 2 Community

Senior UX Designer – 19432 – Publishers Lunch Deluxe (subscription)

Senior UX Designer – 19432Publishers Lunch Deluxe (subscription)The Scientific American team requires a UX Designer to join into NYC based team. As a senior leader of this team you will be responsible for user research and generating insight that informs the UX and design of the product so as to satisfy both …

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Senior UX Designer – 19432 – Publishers Lunch Deluxe (subscription)

5 Ways to Help Your Content Marketing Efforts Travel Further – Business 2 Community

Business 2 Community5 Ways to Help Your Content Marketing Efforts Travel FurtherBusiness 2 CommunityIf you've read any digital marketing blog, you'll know that content marketing is an effective means of promoting your brand. Not only can you create high-quality content that will engage your audience and provide them with value, but you'll be able to …

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5 Ways to Help Your Content Marketing Efforts Travel Further – Business 2 Community