Social Data: Making Marketing More Transparent – Adweek

AdweekSocial Data: Making Marketing More TransparentAdweekPeople still tend to think of the data gathered by companies like Nielsen and comScore as the information that drives most marketing decisions, whereas social data is still very much seen as being useful only for social media marketing initiatives …and more »

Source: 

Social Data: Making Marketing More Transparent – Adweek

Social media doesn’t work for your brand because your brand is boring – The Drum

The DrumSocial media doesn't work for your brand because your brand is boringThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

View original post here:  

Social media doesn’t work for your brand because your brand is boring – The Drum

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

The DrumIs Amazon Studios' marketing better than Netflix's? It depends on the goalsThe DrumBoth companies have aligned their marketing to meet their specific goals. Netflix puts everything, even if it does seem sometimes skimpy, into promoting the day the movie hits streaming. Amazon designs much more traditional campaigns meant to sell …and more »

View original article: 

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

LaVar Ball is the real puppet master – Mashable

MashableLaVar Ball is the real puppet masterMashableInsufferable blowhard or marketing genius who's subverting the dominant paradigm with his outlandish claims and $500 shoes? This is what the sports internet has debated ad nauseam for months about LaVar Ball, the most famous father in basketball.and more »

Continue reading here:  

LaVar Ball is the real puppet master – Mashable

The real reason Amazon invented Prime Day – Mashable

MashableThe real reason Amazon invented Prime DayMashableWith Amazon's aggressive marketing push and all the attention media (yes, including Mashable) is paying, this year will be even bigger. But the hidden impact will be the million or more new Amazon Prime customers all lining up to buy everything from …Amazon Alexa Skill Count Passes 15,000 in the U.S. – VoicebotVoicebot.aiAmazon Prime Day 2017 Starts on July 10 and Has 30 Hours of DealsMoney Magazineall 448 news articles »

Continued:  

The real reason Amazon invented Prime Day – Mashable

To get more women participating in sport, we need an exercise in real influencer marketing – The Drum

The DrumTo get more women participating in sport, we need an exercise in real influencer marketingThe DrumResearch shows that more men play more sport than women at almost every age. Yet, when asked, many women say they would like to participate more in sport and physical activity. With Wimbledon now underway and with our very own Johanna Konta in …

Visit link:

To get more women participating in sport, we need an exercise in real influencer marketing – The Drum