How Marketing Will Change in a Post-Phone World – Adweek

How Marketing Will Change in a Post-Phone WorldAdweekNot long after the X makes its way onto the mass market, the iPhone will begin to make way for its little sister: the Apple Watch, a product that has been much maligned but little understood. This is a shift that will fundamentally rewire the way we …and more »

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How Marketing Will Change in a Post-Phone World – Adweek

Five things we should be thinking about in the quest for marketing effectiveness – The Drum

The DrumFive things we should be thinking about in the quest for marketing effectivenessThe DrumEffectiveness still seems to get left to the end of the job, when really we all know that it needs to be consideredfrom the offset and continually throughout the process. The recent Eff Week event was one of those moments that allowed the industry to …

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Five things we should be thinking about in the quest for marketing effectiveness – The Drum

Big tech, not fintech, the top threat to incumbent banks, McKinsey report says – Financial Post

Financial PostBig tech, not fintech, the top threat to incumbent banks, McKinsey report saysFinancial PostUpstart financial technology companies may be nipping at the heels of the world's big banks, but new research from global consultant McKinsey & Company suggests established “platform” players such as Google and Amazon are emerging as the real threat to …and more »

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Big tech, not fintech, the top threat to incumbent banks, McKinsey report says – Financial Post

Unacast Continues to Attract Top Location, Proximity Data Leaders – Mobile Marketing Watch

Mobile Marketing WatchUnacast Continues to Attract Top Location, Proximity Data LeadersMobile Marketing WatchUnacast, the world's leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company's data partnerships team and focus on …

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Unacast Continues to Attract Top Location, Proximity Data Leaders – Mobile Marketing Watch

Stilio Launches Innovative Online Marketplace – Mobile Marketing Watch

Mobile Marketing WatchStilio Launches Innovative Online MarketplaceMobile Marketing WatchPhotographers sign up on Stilio.com and create dynamic profiles to market their businesses. REALTORS, who purchase photography to market their listings, can search the Stilio network to find local photographers. Stilio launched an early-access version …

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Stilio Launches Innovative Online Marketplace – Mobile Marketing Watch

A $1 trillion money manager says the Trump Trade is back

Business Insider deputy executive editor Matt Turner speaks to David Hunt, president and CEO of PGIM, checks in on the so-called Trump trade, which he says lost its footing after an initial surge. He notes that the market was boosted in the first two quarters of the year by an improving economy, and says Trump trade “animal spirits” are coming back into the market. Following is a transcript of the video. Matt Turner: And on the equity side, you said earlier in the year that the stock market had maybe gotten ahead of itself in terms of betting on the success of various administration policies that might give the economy a boost. Where are we now? …

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A $1 trillion money manager says the Trump Trade is back