Four reasons luxury brands are embracing influencers – Econsultancy (blog)

Four reasons luxury brands are embracing influencersEconsultancy (blog)While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion and beauty, many luxury brands are starting to embrace influencer marketing. In fact, it is now become a core strategy for the world's biggest …

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Four reasons luxury brands are embracing influencers – Econsultancy (blog)

Marketer-agency model is under delivering, says Forrester – Enterprise Innovation

Marketer-agency model is under delivering, says ForresterEnterprise InnovationForrester noted that Accenture's buy of Kamarama and Deloitte's purchase of Heat are bringing creative strategy talents into their firms. In turn, these acquisitions allow them to offer a full suite of marketing services to the clients, replacing many …

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Marketer-agency model is under delivering, says Forrester – Enterprise Innovation

Estate agency YOPA appoints former Paddy Power marketing boss … – The Drum

The DrumEstate agency YOPA appoints former Paddy Power marketing boss …The DrumEstate agency YOPA has appointed industry vet and former Paddy Power marketing boss, Gav Thompson, as its new chief marketing officer.and more »

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Estate agency YOPA appoints former Paddy Power marketing boss … – The Drum

Quiz: How much do you know about the history of online video — and what it means for the future? – Marketing Land

Marketing LandQuiz: How much do you know about the history of online video — and what it means for the future?Marketing LandOnline video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.

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Quiz: How much do you know about the history of online video — and what it means for the future? – Marketing Land

Image: Seth Wenig/AP/REX/Shutterstock – Mashable

MashableImage: Seth Wenig/AP/REX/ShutterstockMashableLess than 20 minutes later, Manning wrote to his marketing agent, Alan Zucker, who requested the helmets, saying: "Should be able to get them for tomorrow." You can read the full report here. Meanwhile, we can only assume Manning's reaction looked …and more »

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Image: Seth Wenig/AP/REX/Shutterstock – Mashable

New York tabloids had the same perfect headline pun for Eli Manning’s memorabilia scandal – Mashable

MashableNew York tabloids had the same perfect headline pun for Eli Manning's memorabilia scandalMashableLess than 20 minutes later, Manning wrote to his marketing agent, Alan Zucker, who requested the helmets, saying: "Should be able to get them for tomorrow." You can read the full report here. Meanwhile, we can only assume Manning's reaction looked …and more »

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New York tabloids had the same perfect headline pun for Eli Manning’s memorabilia scandal – Mashable