Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

AdweekZeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric BoomtrainAdweekZeta Global added some machine learning-powered messaging punch to its marketing cloud with today's acquisition of fellow marketing technology platform Boomtrain. Terms of the transaction were not disclosed, but published reports valued the deal at $35 …and more »

See the article here: 

Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs – Adweek

AdweekHeinz Develops 'Chicago Dog Sauce' for the City That Won't Put Ketchup on Its Hot DogsAdweekThat truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based “Chicago Dog Sauce.” The hope is that people there actually would put this …and more »

Link:

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs – Adweek

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

AdweekHeinz Develops 'Chicago Dog Sauce' for the City That Won't Put …AdweekThat truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a …sauce is available online for $5 – Arrowhead PromotionArrowhead Promotionall 25 news articles »

View article:  

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

4 Ways Brands Are Using Creativity to Drive Sales Online – Adweek

Adweek4 Ways Brands Are Using Creativity to Drive Sales OnlineAdweekExperiential marketing remains a great strategy for driving sales for any business. The act of face-to-face experiences between a brand and its customers creates an enriching bond that lasts long after the event. This helps create an attachment …

Originally posted here:  

4 Ways Brands Are Using Creativity to Drive Sales Online – Adweek

Adobe Is Launching AI-Powered Voice Analytics – Adweek

AdweekAdobe Is Launching AI-Powered Voice AnalyticsAdweekTo better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launching a service that will track how users interact with the tools that media …Adobe Brings Voice Analytics Capabilities To Search-Enabled DevicesMediaPost Communicationsall 10 news articles »

View original post here:  

Adobe Is Launching AI-Powered Voice Analytics – Adweek

Want a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to Advertising – Adweek

AdweekWant a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to AdvertisingAdweekToday's graduation of the High School for Innovation in Advertising and Media marks the ninth year of the 4A's foray into helping build the next diverse generation of talent in marketing and advertising through its high school student initiative. The …

See original article:

Want a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to Advertising – Adweek