How to Get a Job at One of LinkedIn’s Top Companies for 2017 – Adweek

AdweekHow to Get a Job at One of LinkedIn's Top Companies for 2017AdweekOverall, the company grew more than 20 percent in the past year, largely within its operations, engineering and marketing organizations. Operations is the fastest-growing department within the company, expanding nearly 25 percent in the past year alone …

Source article:  

How to Get a Job at One of LinkedIn’s Top Companies for 2017 – Adweek

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign – Adweek

AdweekA Menacing Black Hole Embodies Marketers' Greatest Fears in the Latest MailChimp CampaignAdweekMore specifically, MailChimp promises to help reduce what its own consumers have called “the black hole of uncertainty” that shadows every decision they make when marketing their own businesses. In a series of spots that debuted today, the role of that …

Continue reading here: 

A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign – Adweek

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle – Adweek

AdweekMarketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and OracleAdweekZeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds. Founded by John Sculley, former CEO of Apple and president of Pepsi, and David …and more »

Visit site: 

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle – Adweek

Oracle Just Expanded Its Marketing Cloud With Chatbots and New … – Adweek

AdweekOracle Just Expanded Its Marketing Cloud With Chatbots and New …AdweekSome industry observers may still be getting used to the idea of Oracle as an advertising power player, but with 2017 U.S. digital ad spend hitting $83 billion, per …Customer Experience (CX) | Oracle CloudOracle Cloudall 26 news articles »

View post – 

Oracle Just Expanded Its Marketing Cloud With Chatbots and New … – Adweek

How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Brands Looking for New Audiences Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

Original article:  

How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC – Adweek

AdweekDownward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABCAdweekMartin, the soulful-looking mutt that stars in the upcoming ABC show Downward Dog, is a navel gazer with an attitude. That much is obvious from his soliloquies about his place in the household hierarchy and his thorny relationship with the cat. See …

More here:  

Downward Dog Is a New Breed of Talking-Animal Show, and a Marketing Challenge for ABC – Adweek