Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-UpAdweek“We're grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company,” a brand spokesperson said in a statement to Adweek. “Under Ivan's guidance, we have successfully …and more »

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Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

Marketers Plan to Increase PR Spending Over the Next 5 Years … – Adweek

AdweekMarketers Plan to Increase PR Spending Over the Next 5 Years …AdweekMarketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the …and more »

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Marketers Plan to Increase PR Spending Over the Next 5 Years … – Adweek

The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

AdweekThe Story Behind Nike's Ambitious Effort to Run a Marathon in Less Than 2 HoursAdweekBreaking2 has been in the works for what W+K simply tells Adweek was “a looong time”—and to come even close to breaching the barrier, Nike needed to ensure all conditions were perfect. In terms of planning, marketing and ambition, it's easily …and more »

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The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle – Adweek

AdweekMarketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and OracleAdweekZeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds. Founded by John Sculley, former CEO of Apple and president of Pepsi, and David …and more »

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Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle – Adweek

How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AdweekHow Growing Brands Can Avoid Shea Moisture's Mistake of Alienating Core FansAdweek“[Shea] started out catering exclusively to women of color, especially with products that work for kinkier, curlier hair types,” said Marie Denee, an influencer and marketing veteran who blogs as The Curvy Fashionista and identifies as a regular user …and more »

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How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans – Adweek

AT&T Is Moving Its Entertainment Group Leadership From Atlanta to … – Adweek

AdweekAT&T Is Moving Its Entertainment Group Leadership From Atlanta to …AdweekAmerica's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national …and more »

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AT&T Is Moving Its Entertainment Group Leadership From Atlanta to … – Adweek