Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

AdweekZeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric BoomtrainAdweekZeta Global added some machine learning-powered messaging punch to its marketing cloud with today's acquisition of fellow marketing technology platform Boomtrain. Terms of the transaction were not disclosed, but published reports valued the deal at $35 …and more »

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Zeta Global Bolsters Its Marketing Cloud by Acquiring Machine Learning-Centric Boomtrain – Adweek

Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

AdweekHeinz Develops 'Chicago Dog Sauce' for the City That Won't Put …AdweekThat truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City's no-ketchup-on-hot-dogs establishment by trying to develop a …sauce is available online for $5 – Arrowhead PromotionArrowhead Promotionall 25 news articles »

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Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put … – Adweek

Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

AdweekFormer Y&R CEO Named Chief Client Officer at Meredith Xcelerated MarketingAdweekTom Sebok, a longtime agency executive who formerly served as North American CEO of Y&R and most recently ran the global PepsiCo account at BBDO, has joined Meredith Xcelerated Marketing (MXM) as its chief client officer. He will report to president …

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Former Y&R CEO Named Chief Client Officer at Meredith Xcelerated Marketing – Adweek

Adobe Is Launching AI-Powered Voice Analytics – Adweek

AdweekAdobe Is Launching AI-Powered Voice AnalyticsAdweekTo better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launching a service that will track how users interact with the tools that media …Adobe Brings Voice Analytics Capabilities To Search-Enabled DevicesMediaPost Communicationsall 10 news articles »

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Adobe Is Launching AI-Powered Voice Analytics – Adweek

Refinery29’s Cannes Study Finds That Gender Equality Efforts Have Left Women of Color Behind – Adweek

AdweekRefinery29's Cannes Study Finds That Gender Equality Efforts Have Left Women of Color BehindAdweekA majority of survey participants think marketing remains dominated by such cliches (54 percent). Perhaps for this reason, most said these campaigns feel irrelevant (51 percent), and they do not believe that brands on the whole care about their …

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Refinery29’s Cannes Study Finds That Gender Equality Efforts Have Left Women of Color Behind – Adweek

Facebook and Deloitte Are Joining Forces to Help Companies Become Digital Businesses – Adweek

Facebook and Deloitte Are Joining Forces to Help Companies Become Digital BusinessesAdweekTechnology: Provide clients with the mobile tools, workflows and information needed to discern what technology and system investments will support their business infrastructure and marketing measurement demands and the ability to make smart decisions …and more »

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Facebook and Deloitte Are Joining Forces to Help Companies Become Digital Businesses – Adweek