How The GDPR Helps Consent Management Platforms – eMarketer

eMarketerHow The GDPR Helps Consent Management PlatformseMarketerWhile the EU's General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business models and pull out of Europe, it has been helpful for others in the crowded industry landscape. The GDPR, which became enforceable on …and more »

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How The GDPR Helps Consent Management Platforms – eMarketer

Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing – eMarketer

eMarketerFive Charts: Yes, the GDPR Is Shaking Up Digital MarketingeMarketerSince it became enforceable on May 25, the EU's General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.and more »

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Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing – eMarketer

What Types of Data Will GDPR Impact Most? – eMarketer

eMarketerWhat Types of Data Will GDPR Impact Most?eMarketerThere are a few kinds of data that are most susceptible to the EU's General Data Protection Regulation (GDPR). In a Q3 2018 survey of 227 senior marketing executives worldwide conducted by CMO Council and SAP, 54% of respondents said they anticipate …and more »

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What Types of Data Will GDPR Impact Most? – eMarketer

Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more – Marketing Land

Marketing LandMarketing Day: Reddit gets a facelift, LiveRamp's IdentityLink, GDPR & moreMarketing LandThe General Data Protection Regulation, or GDPR, can be a pretty daunting concept for small and medium-sized businesses, including marketing agencies. But while GDPR may feel a little like red tape, the new laws are designed to help build trust with …

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Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more – Marketing Land

Most Marketers Adjust Their Tech Stacks Once or Twice Per Year – eMarketer

eMarketerMost Marketers Adjust Their Tech Stacks Once or Twice Per YeareMarketerThe marketing tech landscape is constantly shifting, but some marketers drag their feet in updating the services they use. In a Walker Sands Communications survey of 300 US marketers conducted in Q1 2018, 53% of respondents said they adjust their tech …

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Most Marketers Adjust Their Tech Stacks Once or Twice Per Year – eMarketer

RIP Klout | TechCrunch – TechCrunch

TechCrunchRIP Klout | TechCrunchTechCrunchRemember Klout? The influencer market service that purportedly let social media influencers get free stuff is finally closing its doors this month. Perhaps, like me …Sunsetting Klout – Lithium CommunityLithium Community – Lithium Technologiesall 19 news articles »

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RIP Klout | TechCrunch – TechCrunch