Gaining Customer Loyalty By Building Your Brand One Step at a Time – Loyalty360

Gaining Customer Loyalty By Building Your Brand One Step at a TimeLoyalty360Dipanjan Chatterjee, vice president and principal analyst, branding and marketing strategy, Forrester Research, helped author the new report, “We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets Processes: …

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Gaining Customer Loyalty By Building Your Brand One Step at a Time – Loyalty360

Is Marketing In Spanish Still Relevant To Hispanics? – Forbes – Forbes

ForbesIs Marketing In Spanish Still Relevant To Hispanics? – ForbesForbesWhile most experts on Hispanic marketing agree that the Spanish language alone is not enough to create an effective campaign, we know now that abandoning …and more »

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Is Marketing In Spanish Still Relevant To Hispanics? – Forbes – Forbes

Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant – Business 2 Community

Small Business Marketing: Don't Tell Me I'm Creative, Tell Me I'm RelevantBusiness 2 CommunityBeing creative or entertaining at the expense of being relevant isn't a good long-term strategy. In fact, one of the most famous ad men of the last century, David Ogilvy[1], said, “When I write an advertisement, I don't want you to tell me that you …

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Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant – Business 2 Community

Customer experience goals remain elusive for B2B marketers, but top performers look to good content – The Drum

The DrumCustomer experience goals remain elusive for B2B marketers, but top performers look to good contentThe DrumWith continued emphasis on 'customer experience' (CX) across brands, channels and technologies, B2B marketers are still finding success at building a long-term customer experience to be elusive. In fact, in a recent report by the software company …and more »

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Customer experience goals remain elusive for B2B marketers, but top performers look to good content – The Drum

What Salespeople Need to Know to Stay Relevant in Digital Marketing – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)What Salespeople Need to Know to Stay Relevant in Digital MarketingMarketingProfs.com (subscription)Moreover, one million B2B salespeople will see their jobs replaced by self-service, automated systems by 2020, according to Forrester Research. Though the prediction is disarming, we only need to take a look at sales' sister industry, marketing, to …and more »

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What Salespeople Need to Know to Stay Relevant in Digital Marketing – MarketingProfs.com (subscription)