Cracking The Code On B2B Technology Selling – Demand Gen Report

Cracking The Code On B2B Technology SellingDemand Gen ReportIn the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B …

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Cracking The Code On B2B Technology Selling – Demand Gen Report

This Report Shows Just How Effective Influencer Marketing Can Be for Brands – Adweek

AdweekThis Report Shows Just How Effective Influencer Marketing Can Be for BrandsAdweekAs more brands jump into an influencer marketing industry that reached about $570 million on Instagram alone in 2016, according to eMarketer, new studies are measuring how effective (or ineffective) such campaigns can be. Collective Bias, which focuses …and more »

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This Report Shows Just How Effective Influencer Marketing Can Be for Brands – Adweek

SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign Management – Yahoo Finance

SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign ManagementYahoo FinanceThe report states, “The multichannel campaign management (MCCM) market consists of vendors that orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, …and more »

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SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign Management – Yahoo Finance

64% of marketers believe it’s their role to collect – but not analyze … – The Drum

The Drum64% of marketers believe it's their role to collect – but not analyze …The DrumNearly two-thirds (64%) of UK and US marketers agree it's their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by …and more »

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64% of marketers believe it’s their role to collect – but not analyze … – The Drum

64% of marketers believe it’s their role to collect – but not analyze – data, report suggests – The Drum

The Drum64% of marketers believe it's their role to collect – but not analyze – data, report suggestsThe DrumNearly two-thirds (64%) of UK and US marketers agree it's their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by BlueVenn indicates a vacuum exists between the need for data analysis and the burden of …and more »

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64% of marketers believe it’s their role to collect – but not analyze – data, report suggests – The Drum

How can marketers apply machine learning? New report from The … – The Drum

The DrumHow can marketers apply machine learning? New report from The …The DrumThe Drum in partnership with intent marketing specialist, Iotec, has launched a report exploring the application of machine learning to solve commercial …and more »

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How can marketers apply machine learning? New report from The … – The Drum