Forbes Releases 2017 World’s Most Influential CMOs Report – Forbes

Forbes Releases 2017 World's Most Influential CMOs ReportForbesKeith Weed, Chief Marketing Officer at Unilever, Seizes the Top Spot on the List of Top 50 CMOs. NEW YORK, NY (June 22, 2017) – Forbes, in partnership with Sprinklr and LinkedIn, released today a report of The World's Most Influential CMOs (Chief …and more »

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Forbes Releases 2017 World’s Most Influential CMOs Report – Forbes

UX is the ultimate goal and AI will help, but brands still struggle with … – The Drum

The DrumUX is the ultimate goal and AI will help, but brands still struggle with …The DrumAs customer experience becomes more of the basis for competitive advantage, more brands are focusing on consistent, personalized experiences, but they …and more »

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UX is the ultimate goal and AI will help, but brands still struggle with … – The Drum

Source: Bozoma Saint John heads to Uber from Apple – TechCrunch

TechCrunchSource: Bozoma Saint John heads to Uber from AppleTechCrunchSaint John, who had been head of global and consumer marketing for iTunes and Apple Music, was a surprise hit at last year's WWDC conference. Her charismatic appearance on stage not only gave the dad-joke peppered event a little more oomph, but it …

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Source: Bozoma Saint John heads to Uber from Apple – TechCrunch

Marketers: Investment in ‘Snackable’ Visual Content Quickly Increasing – Mobile Marketing Watch

Marketers: Investment in 'Snackable' Visual Content Quickly IncreasingMobile Marketing WatchIZEA, Inc. operator of IZEAx — a premier online marketplace connecting brands and publishers with influential content creators — found in its annual State of the Creator Economy report greater year-over-year growth in marketers investing in visually …

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Marketers: Investment in ‘Snackable’ Visual Content Quickly Increasing – Mobile Marketing Watch

Email subscribers are not turning away from brands, but increasingly clicking to open – The Drum

The DrumEmail subscribers are not turning away from brands, but increasingly clicking to openThe DrumEmail open rates have grown 4% quarter over quarter, with a click through rate at 16%, the highest it has been in four years, according to an email marketing report which claims that subscribers are increasingly opening brand emails. Additionally …and more »

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Email subscribers are not turning away from brands, but increasingly clicking to open – The Drum

Tapjoy Touts New Rewarded Advertising Report – Mobile Marketing Watch

Mobile Marketing WatchTapjoy Touts New Rewarded Advertising ReportMobile Marketing WatchMAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it's at the top of its game — it understands rewarded advertising better than anyone. According to the new Tapjoy report, rewarded advertising helps app …and more »

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Tapjoy Touts New Rewarded Advertising Report – Mobile Marketing Watch