Australian Advertising Agency Still Celebrating That Global Content Marketing Award – Adweek

AdweekAustralian Advertising Agency Still Celebrating That Global Content Marketing AwardAdweekAt the recent Global Content Marketing Awards, the winner in the category of Native Advertising/Sponsored Content was Tourism New Zealand, for a piece in Robb Report about U.S. restaurateurs visiting Kiwi country. The campaign was spearheaded by the …

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Australian Advertising Agency Still Celebrating That Global Content Marketing Award – Adweek

Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

TechCrunchRocket Internet's Glossybox acquired by UK ecommerce platform player, THGTechCrunchIn Glossybox, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.” While Caren Genthner-Kappesz, CEO of Glossybox …and more »

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Rocket Internet’s Glossybox acquired by UK ecommerce platform player, THG – TechCrunch

Salesforce AI helps brands track images on social media | TechCrunch – TechCrunch

TechCrunchSalesforce AI helps brands track images on social media | TechCrunchTechCrunchBrands have long been able to search for company mentions on social media, but they've lacked the ability to search for pictures of their logos or products in..and more »

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Salesforce AI helps brands track images on social media | TechCrunch – TechCrunch

OLAmobile acquires mobile performance marketing startup … – TechCrunch

TechCrunchOLAmobile acquires mobile performance marketing startup …TechCrunchIn what looks like a pretty decent exit for German company builder Makers, two of its incubated startups have been acquired by performance marketing platform..and more »

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OLAmobile acquires mobile performance marketing startup … – TechCrunch

All About the Bots: 3Cinteractive Releases Chatbot Progress Report – Mobile Marketing Watch

Mobile Marketing WatchAll About the Bots: 3Cinteractive Releases Chatbot Progress ReportMobile Marketing WatchWhile this article was not written by a robot, chances are you mind if it was. According to the findings of a latest report, a growing number of consumers are all about the bots. 3Cinteractive Corp (3C), a leading provider of mobile marketing services, on.

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All About the Bots: 3Cinteractive Releases Chatbot Progress Report – Mobile Marketing Watch

B2B marketers still grappling with content as a strategic, business asset – The Drum

The DrumB2B marketers still grappling with content as a strategic, business assetThe DrumA recent report by the Content Marketing Institute polled 411 B2B and B2C marketers, and found that content marketers are less adept at using, analyzing, forming a strategy around it, and tying it back to business goals. The central finding of the …and more »

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B2B marketers still grappling with content as a strategic, business asset – The Drum