Sale prices for second-hand private jets fall 35% – Financial Times

Financial TimesSale prices for second-hand private jets fall 35%Financial TimesThe average price of a pre-owned business jet has fallen from $13.7m in April 2014 to $8.9m, according to research by Colibri Aircraft, which specialises in the marketing, resale and purchase of pre-owned private aircraft. Owners have lost millions of …

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Sale prices for second-hand private jets fall 35% – Financial Times

Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Finding the triggers for a more effective marketing strategyColumbia Daily TribuneAccording to Forrester Research, trigger based email marketing campaigns can generate four times more revenue and 18 times greater profits, but only about one third of businesses use it. Taking the time to implement a trigger marketing campaign for …

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Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

The state of programmatic advertising – Digiday

DigidayThe state of programmatic advertisingDigidayNichola Perrigo, director of digital marketing for agency RPA, said that during the crisis, her team discussed the real implications with the agency's clients and received mixed reactions: Some wanted to pause advertising on the platform until …

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The state of programmatic advertising – Digiday

How to get a job at: Getty Images – Mashable

MashableHow to get a job at: Getty ImagesMashableFor marketing, sales, or finance, for example, you still need to have a creative mindset. It's about the way you work yourself out of problems. We look for people who can bring solutions –– quick thinkers and problem solvers. The Takeaway: Creativity …

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How to get a job at: Getty Images – Mashable

Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

Business 2 CommunityWhy Live Events Should Be At The Center Of Your Marketing StrategyBusiness 2 CommunityIn the 1960s and '70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early '90s and the late '00s, businesses began building strong online footprints through email …and more »

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Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

Is Customer Experience the New Marketing in 2017? – Customer Think

Is Customer Experience the New Marketing in 2017?Customer ThinkAccording to Gartner, customer experience is a leading driver to ensure a true omnichannel experience (consistent messaging across channels). And Marketing can help lead this effort. Third, Marketing needs to shift so it focuses on customer lifetime value.

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Is Customer Experience the New Marketing in 2017? – Customer Think