Positive customer experience can equal long-term success – Columbia Daily Tribune

Positive customer experience can equal long-term successColumbia Daily Tribune(According to Forrester Research, a mind-boggling 89 percent of customers say they have switched brands because of a poor customer experience.) A major hurdle to … So what do those general responses mean for your online marketing? Make sure that …

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Positive customer experience can equal long-term success – Columbia Daily Tribune

What Oracle’s Buyout of Moat Means for the Digital Marketing Space – Market Realist

Market RealistWhat Oracle's Buyout of Moat Means for the Digital Marketing SpaceMarket RealistThe increased M&A activity in the digital marketing space could be attributed to the huge growth expected in this space. According to Forrester Research and as the chart above shows, spending in the US digital marketing space is expected to increase …

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What Oracle’s Buyout of Moat Means for the Digital Marketing Space – Market Realist

Cracking The Code On B2B Technology Selling – Demand Gen Report

Cracking The Code On B2B Technology SellingDemand Gen ReportIn the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B …

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Cracking The Code On B2B Technology Selling – Demand Gen Report

TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)TapClicks Acquires Raven Tools to Build Complete Reporting Platform for MarketersMarTech Series (press release) (blog)TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes. In addition to acquiring technology from Raven, TapClicks … Thanks to TapClicks' unprecedented number of …

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TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

Small investors risk being lost in the crowd – Financial Times

Financial TimesSmall investors risk being lost in the crowdFinancial TimesFirst of all, it realised way back in 2015 that everyone, at heart, just wants to overthrow the ruling elites and came up with a suitable marketing strategy — referring to its investors as “punks”, for example. In a weird and slightly sinister …and more »

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Small investors risk being lost in the crowd – Financial Times

CVC to take majority stake in Swiss watchmaker Breitling – Financial Times

Financial TimesCVC to take majority stake in Swiss watchmaker BreitlingFinancial TimesBreitling vice-president Jean-Paul Girardin told the FT last month that the company remained “cautious” about the health of the watch market, but said “we must be confident”, and highlighted the fact that Breitling is less reliant on the Chinese market …and more »

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CVC to take majority stake in Swiss watchmaker Breitling – Financial Times