Fast Retailing chief commits to digital future – Financial Times

Financial TimesFast Retailing chief commits to digital futureFinancial TimesYukihiro Makita, digital marketing expert at the Nagoya University of Commerce and Business, said the challenge for Fast Retailing was to expand ecommerce sales while also enhancing the in-store experience. “Digital marketing and logistics and supply …

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Fast Retailing chief commits to digital future – Financial Times

Will People or Machines Rule Algorithmic Retailing? – Which-50 (blog)

Which-50 (blog)Will People or Machines Rule Algorithmic Retailing?Which-50 (blog)Others are the result of management turnover, failed technology implementations or previous job cuts done without a thoughtful organization realignment. In November 2015, Gartner published a prediction that, by 2020, merchant leaders will become …

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Will People or Machines Rule Algorithmic Retailing? – Which-50 (blog)

Retailing veteran Sir Terry Leahy stepping down from B&M – Financial Times

Retailing veteran Sir Terry Leahy stepping down from B&MFinancial TimesSir Terry, who has been involved with B&M for five years and steered it onto the stock market in 2014, said on Tuesday he would be replaced by SuperGroup chairman and former Vodafone marketing director Peter Bamford. “Peter brings extensive senior and …and more »

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Retailing veteran Sir Terry Leahy stepping down from B&M – Financial Times

Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand terms – Econsultancy (blog)

Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand termsEconsultancy (blog)At the Goldman Sachs 24th Annual Global Retailing Conference held earlier this month in New York City, Friedman told attendees that several years ago, his online marketing team requested a doubling of its budget. Such a significant request was met with …

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Restoration Hardware bid on 3200 keywords, found 98% of its PPC sales came from just 22 brand terms – Econsultancy (blog)

How Sleep Number uses social media to make smarter decisions – National Retail Federation

National Retail FederationHow Sleep Number uses social media to make smarter decisionsNational Retail FederationThe State of Retailing Online 2016, an annual study conducted by NRF and Forrester Research, found that 92 percent of retailers are investing in social media marketing to some degree and looking for ways to update content to stay on top of trends …and more »

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How Sleep Number uses social media to make smarter decisions – National Retail Federation

Study: 92 per cent of retailers investing in social marketing, Facebook leads way – The Drum

The DrumStudy: 92 per cent of retailers investing in social marketing, Facebook leads wayThe DrumSocial and mobile marketing are becoming more important to retailers, who are putting more resources and budget into their digital efforts. The “State of Retailing Online 2016: Marketing and Merchandising,” by the National Retail Federation and …and more »

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Study: 92 per cent of retailers investing in social marketing, Facebook leads way – The Drum