The Economics of Customer Insights – Which-50 (blog)

Which-50 (blog)The Economics of Customer InsightsWhich-50 (blog)We see this frequently in inquiry calls with demand generation-focused B2B organisations, prompting a reminder that marketing and selling to existing customers typically yields higher ROI than targeting prospects, thus making your customer base one of …and more »

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The Economics of Customer Insights – Which-50 (blog)

Voice Search: 4 Ways Marketers Can Prepare Now – Business 2 Community

Business 2 CommunityVoice Search: 4 Ways Marketers Can Prepare NowBusiness 2 CommunityThankfully, Forrester Research has analyzed the expected impact of voice on SEO and SEM, which they covered in a recent webinar with DialogTech. Here are 4 suggestions that Forrester recommends marketers can use now, as well as to prepare for the …

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Voice Search: 4 Ways Marketers Can Prepare Now – Business 2 Community

Blue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital Marketing – Mobile Marketing Watch

Mobile Marketing WatchBlue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital MarketingMobile Marketing WatchOn Wednesday, MMW connected with the team at Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, to discuss their latest report. The company, we've learned, has …and more »

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Blue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital Marketing – Mobile Marketing Watch

PR Competencies Can Improve ROI from Your PR Firm – Business 2 Community

Business 2 CommunityPR Competencies Can Improve ROI from Your PR FirmBusiness 2 CommunityJackie Cooper, global chair-creative strategy at Edelman was quoted in Ad Age last year stating that PR is “getting not just a seat at the table, we're getting half the table.” PR is now working at campaign inceptions with creative to develop powerful …

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PR Competencies Can Improve ROI from Your PR Firm – Business 2 Community

Marketing leaders worldwide lament the presence of too much jargon in their profession – The Drum

The DrumMarketing leaders worldwide lament the presence of too much jargon in their professionThe DrumMedia and marketing consultancy, NewBase (formerly Publicitas International), has announced new findings from its latest survey of over 1,000 global marketers fielded between March and April 2017 covering 50 markets, across three languages throughout …

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Marketing leaders worldwide lament the presence of too much jargon in their profession – The Drum

The real swindlers are those making a reputation by trashing content – The Drum

The DrumThe real swindlers are those making a reputation by trashing contentThe DrumI sometimes come across opinions on content marketing that I disagree with – and that's often a good thing. Debate is healthy. It's important to hold content marketing strategies to account and ensure they are genuine strategies rather that just a case …

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The real swindlers are those making a reputation by trashing content – The Drum