INFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks – Mobile Marketing Watch

Mobile Marketing WatchINFO Releases 3rd Annual CPG Sales Lift Measurement BenchmarksMobile Marketing WatchIn case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad …

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INFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks – Mobile Marketing Watch

A Social Media Marketing Plan for the Fake News Generation – Business 2 Community

A Social Media Marketing Plan for the Fake News GenerationBusiness 2 CommunityAwareness is the first step in the sales funnel, yes. … It's thinking about how to deliver something your audience actually wants to be a part of in a way that makes your brand seem appealing. …. Old Leads Dust off those 6 month old leads and try …and more »

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A Social Media Marketing Plan for the Fake News Generation – Business 2 Community

Reviewing Your Sales Funnel: Marketing’s Missed Opportunity – Forbes

Reviewing Your Sales Funnel: Marketing's Missed OpportunityForbesThese high-level questions will enable you to peel back the onion and gain an understanding of current marketing, sales and business operations using data-driven answers. When I dug deep, I realized that this firm had Salesforce as its CRM, but wasn't …

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Reviewing Your Sales Funnel: Marketing’s Missed Opportunity – Forbes

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech – Marketing Land

Marketing LandMarketing technology needs its own department & budget to be effective, says LogMeIn's head of martechMarketing Land“The topic of conversation came up about where my role and where the team should live — should it live within our IT organization, or should it live within the marketing organization? And how should ownership be set up?” says LogMeIn Director of …

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Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech – Marketing Land

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing – MarTech Today

MarTech TodaySurveyMonkey SVP says her drive to tell stories is the reason she went into marketingMarTech Today“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of Marketing Communications Bennett Porter. “We found out that …

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SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing – MarTech Today