Google and Salesforce will pool data for advertisers as part of mammoth cloud deal – The Drum

The DrumGoogle and Salesforce will pool data for advertisers as part of mammoth cloud dealThe DrumAs part of an expansion of the pair's current relationship, Salesforce Marketing Cloud will team with Google's Cloud Platform to combine marketing, sales and advertising data from the former vendor's platforms with Google's own analytics for clients …and more »

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Google and Salesforce will pool data for advertisers as part of mammoth cloud deal – The Drum

From zero to CMO: Five essential steps – Econsultancy (blog)

From zero to CMO: Five essential stepsEconsultancy (blog)They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day. But the road to the top isn't always clear and many wonder what it takes to become a CMO. Is it just a matter of becoming a great marketer …

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From zero to CMO: Five essential steps – Econsultancy (blog)

Ad Fraud Solution Provider Expands Global Footprint – Mobile Marketing Watch

Mobile Marketing WatchAd Fraud Solution Provider Expands Global FootprintMobile Marketing Watch“Our rapid growth affirms our ability to expand, lead and innovate,” said Asaf Greiner, CEO of Protected Media. “Russell's proven experience building long term relationships and his vast network in the online marketing industry will enable us to gain a …

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Ad Fraud Solution Provider Expands Global Footprint – Mobile Marketing Watch

How Emerging Marketing Technology Will Impact the Automotive Industry – Adweek

AdweekHow Emerging Marketing Technology Will Impact the Automotive IndustryAdweekNow, they're doubling down on self-driving, connected cars that can send reams of data to marketers on where consumers are going and what they're doing. “When we think of digital transformations of car companies, it's this real pivot from burning sheet …

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How Emerging Marketing Technology Will Impact the Automotive Industry – Adweek

The future of car retail marketing in the age of Tesla and Amazon – The Drum

The DrumThe future of car retail marketing in the age of Tesla and AmazonThe DrumIn an age where Tesla and Amazon are on the cusp of revolutionizing the sales process for car buying, and consumers can design and order vehicles to match their heart's desire, the marketing process within the fiercely competitive sector is just as …

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The future of car retail marketing in the age of Tesla and Amazon – The Drum

Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 – Search Engine Land

Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016Search Engine LandReflective of the company's intensifying effort to attract ad revenues from search marketers and agencies, Amazon made its first appearance at SMX East in New York City this week to promote Amazon Marketing Services advertising offerings.

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Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 – Search Engine Land