Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm – PR Newswire (press release)

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research FirmPR Newswire (press release)SAN FRANCISCO, Oct. 18, 2018 /PRNewswire/ — Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: B2B Marketing Automation Platforms, Q4 …

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Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm – PR Newswire (press release)

Headless Commerce: How You Can Use It To Deliver Outstanding Customer Experience – Forbes

ForbesHeadless Commerce: How You Can Use It To Deliver Outstanding Customer ExperienceForbesThe next step in the journey to headless commerce is for brands to define their own UX system of principles, processes and artifacts that will allow them to build their vision and values into the UX design process. In practice, this means creating a …

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Headless Commerce: How You Can Use It To Deliver Outstanding Customer Experience – Forbes

Adobe buys Marketo: Who wins, who to watch | ZDNet – ZDNet

ZDNetAdobe buys Marketo: Who wins, who to watch | ZDNetZDNetThis is the first of two posts related to Adobe — the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership …and more »

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Adobe buys Marketo: Who wins, who to watch | ZDNet – ZDNet

How Mercer, Gartner harness digital experiences for the future – CMO

CMOHow Mercer, Gartner harness digital experiences for the futureCMOGartner VP and distinguished analyst, Gene Phifer, and Mercer global chief marketing officer, Jeannie Mullen,talked about their own experience with digital experience platforms and offered advice to those looking at reinventing their own digital …

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How Mercer, Gartner harness digital experiences for the future – CMO

Metallica says it’s using Salesforce, then rocks out at Dreamforce – AdAge.com

AdAge.comMetallica says it's using Salesforce, then rocks out at DreamforceAdAge.comAt Dreamforce, it announced that it's using Salesforce's Marketing and Commerce clouds to engage with fans—and to sell stuff, like its $200 limited edition albums, tickets and swag. "The music business is in constant transition and you have to be on …and more »

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Metallica says it’s using Salesforce, then rocks out at Dreamforce – AdAge.com

Salesforce wants to end customer service frustration with Customer 360 – TechCrunch

TechCrunchSalesforce wants to end customer service frustration with Customer 360TechCrunchThe customer record in Salesforce CRM is only part of the story, as is the marketing pitches and the ecommerce records. It all comes together to tell a story about that customer, but if the data is often trapped in silos, nobody can see that. That's …and more »

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Salesforce wants to end customer service frustration with Customer 360 – TechCrunch