Business school: Crisis management, German business schools – Financial Times

Financial TimesBusiness school: Crisis management, German business schoolsFinancial TimesMarket research from the grassroots This podcast features an interview with Streetbees.com founder, Tugce Bulut. Her story is a great example of how entrepreneurs can successfully implement the popular “lean startup” approach. If you are interested in …and more »

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Business school: Crisis management, German business schools – Financial Times

R/GA New York Appoints Tim Maleeny executive director, brand and marketing strategy – The Drum

The DrumR/GA New York Appoints Tim Maleeny executive director, brand and marketing strategyThe DrumR/GA has hired Tim Maleeny as executive director, brand and marketing strategy. In this new role, Maleeny will collaborate with the planning, strategy and creative teams across offices at the agency to bring innovative, actionable insights to client …and more »

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R/GA New York Appoints Tim Maleeny executive director, brand and marketing strategy – The Drum

Watch these ‘sumo wrestlers’ in schoolgirl outfits absolutely kick ass – Mashable

MashableWatch these 'sumo wrestlers' in schoolgirl outfits absolutely kick assMashable… a tad different from the sumo wrestlers we're used to seeing, aren't actual high school students nor professional sumo wrestlers. It's Japanese actress Misaki Jimbu along with a university student — who are both part of the competition's marketing …and more »

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Watch these ‘sumo wrestlers’ in schoolgirl outfits absolutely kick ass – Mashable

Marketers Plan to Increase PR Spending Over the Next 5 Years, According to New Report – Adweek

AdweekMarketers Plan to Increase PR Spending Over the Next 5 Years, According to New ReportAdweekMarketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the …and more »

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Marketers Plan to Increase PR Spending Over the Next 5 Years, According to New Report – Adweek

Edinburgh tips the gender balance with its low MBA tuition fees – Financial Times

Financial TimesEdinburgh tips the gender balance with its low MBA tuition feesFinancial TimesJazmin Zaputovich, who was trade marketing director at drinks company Anheuser-Busch InBev in Paraguay before starting her MBA, adds that she did not focus on diversity when selecting schools, but has since studiedthe glass ceiling women encounter at …and more »

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Edinburgh tips the gender balance with its low MBA tuition fees – Financial Times

Are you grateful for digital? Part 2: Q&A – Marketing Land

Marketing LandAre you grateful for digital? Part 2: Q&AMarketing LandDigital Marketing Industry In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the …

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Are you grateful for digital? Part 2: Q&A – Marketing Land