Looking at marketing automation platforms? We compare 14 vendors – Search Engine Land

Looking at marketing automation platforms? We compare 14 vendorsSearch Engine LandVirtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be …

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Looking at marketing automation platforms? We compare 14 vendors – Search Engine Land

How to Design both a Customer and Search Engine Friendly Website – Customer Think

How to Design both a Customer and Search Engine Friendly WebsiteCustomer ThinkHowever, designing for search engines can mean sacrificing too much of the user experience for the sake of appeasing the robots that crawl your site and determine ranking on SERPs (Search Engine Results Pages). This, in turn, will cause visitors to …

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How to Design both a Customer and Search Engine Friendly Website – Customer Think

Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization – Search Engine Land

Search Engine LandPersonalization 2.0: Transform your marketing from segmentation to intent-driven personalizationSearch Engine LandOn September 26, join our speaker, Brendan Witcher, Forrester's principal analyst for digital business strategy, as he shares five market imperatives to help you more effectively use digital marketing to deliver personalized content across every screen …

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Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization – Search Engine Land

Mobile & desktop SEO: Different results, different content strategies – Search Engine Land

Search Engine LandMobile & desktop SEO: Different results, different content strategiesSearch Engine LandBrands that are still looking at their marketing strategy through a desktop view in a mobile-first world are likely to misunderstand the opportunities and threats affecting them (most likely on the mobile side, and in their largest channel — organic …and more »

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Mobile & desktop SEO: Different results, different content strategies – Search Engine Land

Content marketing & SEO: The scalable way to be in the right place … – Search Engine Land

Search Engine LandContent marketing & SEO: The scalable way to be in the right place …Search Engine LandDigital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos …and more »

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Content marketing & SEO: The scalable way to be in the right place … – Search Engine Land

5 non-traditional skills to look for in a PPC account manager – Search Engine Land

Search Engine Land5 non-traditional skills to look for in a PPC account managerSearch Engine LandJust about every two- and four-year university in North America offers a bachelor's degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can't get a degree in the disciplines that correspond to …

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5 non-traditional skills to look for in a PPC account manager – Search Engine Land