Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product – Search Engine Land

Search Engine LandDo SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO productSearch Engine LandIn addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering …

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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product – Search Engine Land

9 pitfalls to scaling content and how to avoid them – Marketing Land

Marketing Land9 pitfalls to scaling content and how to avoid themMarketing LandAs more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos.

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9 pitfalls to scaling content and how to avoid them – Marketing Land

Loyalty Marketers Must Break Down Internal Silos in Quest for AdTech/MarTech Convergence – Loyalty360

Loyalty360Loyalty Marketers Must Break Down Internal Silos in Quest for AdTech/MarTech ConvergenceLoyalty360There has been much written and discussed about martech (marketing technology), and now, a new report from Forrester Research, “Kick-Start Your AdTech/Martech Convergence,” examines what loyalty marketers need to consider to make this happen.

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Loyalty Marketers Must Break Down Internal Silos in Quest for AdTech/MarTech Convergence – Loyalty360

How AI is disrupting major industries – Search Engine Land – Search Engine Land

Search Engine LandHow AI is disrupting major industries – Search Engine LandSearch Engine LandAdvances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of th.and more »

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How AI is disrupting major industries – Search Engine Land – Search Engine Land

Grow Customer Lifetime Value with People-Based Search Marketing – Search Engine Land

Search Engine LandGrow Customer Lifetime Value with People-Based Search MarketingSearch Engine LandIt's time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC …

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Grow Customer Lifetime Value with People-Based Search Marketing – Search Engine Land

Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches – Search Engine Land

Search Engine LandThree ways B2B manufacturers can capitalize on 'Made in the USA' searchesSearch Engine LandFor manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show signage. Having recently attended EASTEC, the manufacturing trade show hosted by SME (Society of Manufacturing …

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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches – Search Engine Land