Why the Google Search Network isn’t working for your B2B business – Search Engine Land

Why the Google Search Network isn't working for your B2B businessSearch Engine LandTheir marketing teams have been running Search Network campaigns for a while, but they've seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn't work for them. I can't immediately dismiss …

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Why the Google Search Network isn’t working for your B2B business – Search Engine Land

SEO vs. PPC: Pros, cons & an integrated approach – Search Engine Land

Search Engine LandSEO vs. PPC: Pros, cons & an integrated approachSearch Engine LandHowever, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly. For me, this all comes back to your digital …and more »

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SEO vs. PPC: Pros, cons & an integrated approach – Search Engine Land

Keywords that Convert: How to Find and Use SEO Keywords that Drive Sales – Business 2 Community

Business 2 CommunityKeywords that Convert: How to Find and Use SEO Keywords that Drive SalesBusiness 2 CommunityIncreased organic rankings and traffic are great, but eventually your SEO strategy has to drive revenue. By creating content that caters to long tail keywords with purchase intent, you can drive traffic from users who are at the bottom of the funnel …and more »

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Keywords that Convert: How to Find and Use SEO Keywords that Drive Sales – Business 2 Community

Keywords that Convert: How to Find and Use SEO Keywords that … – Business 2 Community

Business 2 CommunityKeywords that Convert: How to Find and Use SEO Keywords that …Business 2 CommunityWhat if you could glance at your long list of keywords and identify exactly which ones are most likely to convert? It may sound like a fairy tale, but it's absolutely …and more »

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Keywords that Convert: How to Find and Use SEO Keywords that … – Business 2 Community

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 – Search Engine Land

Enterprise Call Analytics Platforms: A Marketer's Guide — updated for 2017Search Engine LandThe flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel.

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 – Search Engine Land

Call for entries: The 2017 Search Engine Land Awards – Search Engine Land

Search Engine LandCall for entries: The 2017 Search Engine Land AwardsSearch Engine LandOur favorite time of year is here – where we get to shine a spotlight on the search marketing community and recognize the phenomenal results being driven by the world's most brilliant search marketers. From SEO efforts for small business to large-scale …

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Call for entries: The 2017 Search Engine Land Awards – Search Engine Land