Dex Media acquires YP Holdings to expand its SMB marketing automation platform – Search Engine Land

Dex Media acquires YP Holdings to expand its SMB marketing automation platformSearch Engine LandThe Wall Street Journal reported before the announcement that Dex is spending $600 million. The new company will be called DexYP. Best known as a phone book publisher and online local search portal, Dex Media also offers a digital marketing automation …and more »

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Dex Media acquires YP Holdings to expand its SMB marketing automation platform – Search Engine Land

Building an App Could Reduce Your Marketing Costs – Mobile Marketing Watch

Mobile Marketing WatchBuilding an App Could Reduce Your Marketing CostsMobile Marketing WatchThe following is a guest contributed post from Andreas Hassellöf, Founder and CEO of Ombori Group. A recent report by the Palo Alto-based mobile app marketing and retargeting firm Liftoff highlights one of the reasons why brands are often reluctant to …

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Building an App Could Reduce Your Marketing Costs – Mobile Marketing Watch

Four search engine marketing updates busy marketers might have missed – Econsultancy (blog)

Econsultancy (blog)Four search engine marketing updates busy marketers might have missedEconsultancy (blog)Marketers do, however, need to keep up with them, even if search engine marketing is a small part of their job. At a recent Econsultancy event in Singapore, Digital Outlook 2017 Part 2 hosted by NTUC, delegates received an overview of several …

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Four search engine marketing updates busy marketers might have missed – Econsultancy (blog)

The story behind SEO: The Movie – The Drum

The DrumThe story behind SEO: The MovieThe DrumAs of June 29, a new documentary about the SEO industry from digital marketing firm Ignite Visibility is ranking on page 1 for a Google search for “SEO”, which is likely the best possible outcome as far as SEOs are concerned. SEO: The Movie certainly …

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The story behind SEO: The Movie – The Drum

Why the Smart Money is Moving to Social – Business 2 Community – Business 2 Community

Business 2 CommunityWhy the Smart Money is Moving to Social – Business 2 CommunityBusiness 2 Community5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social. PublicDomainPictures / …and more »

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Why the Smart Money is Moving to Social – Business 2 Community – Business 2 Community

Merkle Touts New ‘Road to Mobile-First’ Technical SEO Guide – Mobile Marketing Watch

Mobile Marketing WatchMerkle Touts New 'Road to Mobile-First' Technical SEO GuideMobile Marketing WatchAhead of the weekend, MMW learned that Merkle — a leading technology-enabled, data-driven performance marketing agency — announced that it has released a new report, The Road to Mobile First: A Technical SEO Guide. Google declared that starting …

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Merkle Touts New ‘Road to Mobile-First’ Technical SEO Guide – Mobile Marketing Watch