Lowe’s will test sharing transactional data with Pinterest – Marketing Dive

Lowe's will test sharing transactional data with PinterestMarketing DiveEmphasizing data as a foundational pillar for its marketing programs and overall business, Lowe's over the past several years has built out platforms to enable stronger measurement, such as tracking both online and in-store traffic, developing media …

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Lowe’s will test sharing transactional data with Pinterest – Marketing Dive

Brands Are Stuck In ”20th Century" Marketing – Can A UK Entrepreneur Help Them Get Up To Speed? – Forbes

ForbesBrands Are Stuck In ''20th Century" Marketing – Can A UK Entrepreneur Help Them Get Up To Speed?Forbes“The e-commerce model isn't broken,” says Richard Kelly, co-founder of UK advertising technology company Adimo. “So we've focused on FMCG marketing. That's where there is a problem. That's where there is a pain point.” To be more specific, when Kelly …

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Brands Are Stuck In ”20th Century" Marketing – Can A UK Entrepreneur Help Them Get Up To Speed? – Forbes

How marketers cope in an increasingly-skippable advertising environment – Marketing Land

Marketing LandHow marketers cope in an increasingly-skippable advertising environmentMarketing LandIf you've seen the “15 Million Merits” episode of “Black Mirror,” you'll know why it's sparked so much conversation about advertising and its role in our culture. If you've not seen it, here's a quick recap: In a not-too-distant future, advertisers …

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How marketers cope in an increasingly-skippable advertising environment – Marketing Land

Twitter begins testing Timeline Ads on publisher sites – Marketing Land

Marketing LandTwitter begins testing Timeline Ads on publisher sitesMarketing LandTwitter is now testing Timeline Ads in timelines embedded on third-party publisher sites, according to a report from Business Insider. Twitter started recruiting publishers for the test in May. Why publishers and advertisers should care. Twitter has …and more »

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Twitter begins testing Timeline Ads on publisher sites – Marketing Land

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins – Marketing Land

Marketing LandPinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic PinsMarketing LandCompanies had to go through Pinterest Marketing Partners Olapic and Curalate to gain access. Now, all SMBs and influencers can manually tag items with Shop the Look Pins via a self-serve tool available to business accounts. Pinterest still recommends …

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Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins – Marketing Land

How to supercharge the Salesforce lead source field – Marketing Land

How to supercharge the Salesforce lead source fieldMarketing LandSalesforce lead source has long been the data point that has ruled measurement of marketing initiatives. This field tracks channel attribution and is used to measure return on marketing investments. However, in today's marketplace, the field is very …

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How to supercharge the Salesforce lead source field – Marketing Land